In an attempt to showcase the brand’s commitment to innovation, progress, and cultural resonance within the Middle East, Audi Middle East has appointed Chef Izu Ani as its inaugural regional brand ambassador. A long time Audi fan and customer, Chef Izu Ani’s regional footprint and storytelling prowess is said to have made him an ideal partner for the brand and become Audi’s first regional brand ambassador. His ability to craft gastronomic masterpieces has attracted fans from royal families to his establishments across the UAE and Qatar and remains passionate towards adrenaline-fueled activities, including driving his Audi RS Q8 and pushing the limits on his road bike. “Audi and Chef Izu is more than a partnership; it’s a shared journey of innovation, storytelling, and a commitment to excellence. Having admired Audi for many years and being a proud owner of the Audi R8 performance, amongst others, I am honoured to join forces with Audi to inspire audiences across the Middle East. I look forward to creating unforgettable experiences together.” 

Auto China, or what is formally known as the Beijing International Automotive Exhibition, will open its doors on April 25, 2024, after a multiple-year hiatus courtesy of the pandemic. Chinese carmaker OMODA & JAECOO has announced its participation in the 2024 Beijing Auto Show. The global event will witness OMODA unveil its first pure electric model – the OMODA E5 and JAECOO launch its line-up of hybrid vehicles comprising the J7 PHEV and the J8 PHEV. Shawn Xu, CEO of OMODA & JAECOO Automobile International, said: “It is an exciting time for OMODA & JAECOO as we reveal our groundbreaking innovations at the 2024 Beijing International Automotive Exhibition. Debuting our new energy off-road product matrix, which comprises the OMODA E5, JAECOO J7 PHEV and J8 PHEV, marks a pivotal moment in our commitment to revolutionising travel.” OMODA & JAECOO’s booth at the event will adopt a “New Energy, New Eco, New Era” theme to showcase the brand’s off-road new energy capabilities to international visitors. Additionally, OMODA & JAECOO are also set to launch the all-new OMODA 7 globally by April 28th.