Oakley blends sport and culture with its new BXTR design

Popular eyewear brand Oakley has launched a new 2023 Lifestyle campaign with two products, BXTR and HSTN, headlining the movement. Both eyewear styles are said to be “born from the minds of Oakley designers and friends of the brand”. While the HSTN is an evolution of the original sunglasses first introduced by Oakley in 2021, the BXTR features a shield design and a modernized trigger stem inspired by Oakley’s original Razor Blade sunglasses, blended with the latest style to elevate individuality. The 2023 Oakley lifestyle campaign sees brand ambassadors such as Kylian Mbappé, Damian Lillard, and Alexia Putellas talk about how people come together to illustrate that there’s always “More Than Meets The Eye” via a series of films. And joining the bandwagon are Oakley’s latest athlete recruits – rising American soccer star Trinity Rodman and 2022-23 NBA Rookie of the Year Paolo Banchero. One can view the Lifestyle campaign films on Oakley’s Youtube channel or Oakley’s website.