Cadillac to launch six luxury EVs in the Middle East by 2025

The American carmaker will launch its first EV for the region by 2023

American carmaker Cadillac announces an electric offensive plan comprising six luxury electric car launches in the Middle East by 2025. These launches will mark a new era for the automaker as it aims to offer new electric and autonomous vehicles that aid in “reimagining mobility in The Kingdom, as well as the wider region”.

The new Lyriq all-electric urban crossover will be the first Cadillac to commence the electrified era for the American brand in the Middle East. Set for a 2023 launch, the Lyriq will be built on GM’s new and advanced Ultium dedicated electric architecture. This equips the EV crossover with almost 50:50 weight distribution and DC fast charging capabilities. The latter allows the customer to add around 125kms of range with a 10-minute charge and approximately 265kms with a 30-minute charging time.

The new Cadillac Lyriq is a visual treat in the evolving EV space as it incorporates design elements never seen before in the segment. One such element is the intricate laser-etched patterns on the wood instead of metal decor on the interior. A 33-inch curved LED screen comprises the all-encompassing display centrepiece housing the instrument cluster and infotainment setup. The Lyric also features active noise cancellation for a more refined and quiet drive experience. The exterior boasts equally striking features, such as the dramatically illuminated Black Crystal Shield in place of the traditional grille and the signature Cadillac vertically stacked headlights.

The newly revealed Celestiq EV will follow Lyriq’s launch. Touted to be the brand’s flagship luxury sedan of the future, the Celestiq EV sedan will challenge the ultra-luxury segment with a unique design and advanced technology. Slated for a launch in 2024 for the Middle East region, the hand-built Celestiq will offer a tech-laden cabin featuring five advanced LED interactive displays, including a 55-inch-diagonal advanced LED display that spans the width of the cabin. Industry-first elements such as a variable-transmission Smart Glass Roof can also be found here, along with Cadillac’s famed Super Cruise hands-free driving assistance technology debuting on the Celestiq EV. Post-2024, Cadillac will be equipping the Super Cruise feature to its entire fleet.

“Cadillac has a long, illustrious history in the Middle East and we are inspired to be able to continue this relationship into what will be a watershed moment for our industry and wider society, starting from Saudi Arabia”, said Kristian Aquilina, Managing Director Cadillac International Operations and Cadillac Middle East. “Our commitment to reimagining mobility in The Kingdom, as well as the wider region, is what drives us to guarantee six magnificent electric vehicles to our customers over the next three years, each one bearing the Cadillac crest that signifies design and engineering innovation. Our fleet will not only meet the sophisticated desires of our customer base, but the regional leadership’s goals and ambitions for their nations”.

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