INFINITI assists as talent transportation partner for BRED Abu Dhabi neo-culture festival
The final week of April 2023 witnessed Abu Dhabi host the BRED Abu Dhabi presented by Hypebeast neo-culture festival. The event, which celebrated neo-culture through music, fashion, sports, and art, had Japanese luxury carmaker INFINITI provide luxury vehicles, including the QX60 and QX80, to transport talent to and from the event venue. “INFINITI recognizes and embraces art in all forms, and when given the opportunity to support artistic expression in the region, it’s one that we wouldn’t miss. As a transportation partner, we were able to provide attendees with a serene luxury experience, rolling out the red carpet, so to speak, for the regional and international talent performing at the festival,” said Zaher Ayat, General Manager of Marketing, PR & CX, INFINITI Middle East. With this collaboration, INFINITI further bolstered its commitment to supporting cultural events and initiatives that promote creativity, innovation, and diversity while nurturing local talent.