EXEED appoints Al Ghurair as Saudi Arabia’s exclusive distributor

EXEED to launch EV and hybrid models and open new showrooms in the Middle East in 2025

Premium Chinese carmaker EXEED announces Al Ghurair, one of the largest diversified family business groups in the Middle East, as its exclusive distribution partner for the Kingdom of Saudi Arabia (KSA) market. With this partnership, both EXEED and Al Ghurair expand their footprint in the Middle East above and beyond its exciting distribution alliance in the UAE declared in 2023.

Both EXCEED and Al Ghurair held a signing ceremony in EXEED’s Chinese headquarters in Wuhu on January 23rd 2025 to commemorate the same. Senior leadership teams from both entities, including Saif Al Ghurair, Non-Executive Board Director, John Iossifidis, Group CEO of Al Ghurair, Oscar Rivoli, CEO of Al Ghurair Motors, Mr. Qin, Vice President of EXEED International, and Mr. Kyle Chen, Country Director at EXEED KSA, were in attendance. 

In 2025, Al Ghurair and EXEED are set to foray into the sustainable mobility segment with upcoming EV and Hybrid model launches such as the highly anticipated EXLANTIX ET SUV and ES EV sedan model along with the sleek RX PHEV hybrid SUV. Furthermore, both brands have planned to expand their presence in Saudi Arabia and the UAE by opening several new showrooms by the end of this year. 

Commenting on the partnership, John Iossifidis, Group CEO of Al Ghurair, said: “This partnership with EXEED marks a pivotal step in our strategic growth across the Middle East. At Al Ghurair, we are dedicated to delivering exceptional quality and innovative solutions that align with the dynamic needs of our customers. EXEED’s vision and dedication to redefining mobility resonate deeply with our values. Together, we aim to bring cutting-edge vehicles and unparalleled service experiences to KSA, setting a new benchmark for the automotive market in the region.”

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