Bugatti opens its largest showroom in the world in Azerbaijan

Bugatti Baku hosts a grand opening ceremony with the Bugatti Tourbillon hypercar

Upon expanding its global footprint with the launch of an entirely reimagined showroom in Munich along with an exquisite all-new Vienna vitrine, Bugatti has now opened the doors to its largest showroom in the world – Bugatti Baku. Operated by Nazar Holdings, a representative of some of the world’s most iconic and prestigious automotive brands in this region, the new Bugatti Baku showroom in Azerbaijan exhibits a true embodiment of the brand’s heritage of luxury and innovation. 

Bugatti hosted a grand opening ceremony for its new Bugatti Baku showroom at the stunningly beautiful Heydar Aliyev Center for discerning Bugatti enthusiasts, media guests, and Azerbaijani representatives. Also in attendance was the new Bugatti Tourbillon hypercar making a special appearance and its debut in Central Asia. 

Commenting on the grand opening, Kostas Psarris, Regional Director of Bugatti Middle East and Asia said, “As we have seen through this evening’s Grand Opening, witnessing the majesty of the Bugatti Tourbillon unveiled to our valued guests for the first time in this region is a truly emotional moment for all of us. It has been a pleasure to work with Nazar Holdings, a very well-respected leader in automotive luxury retail, since the beginning of our partnership in 2023. Together, we have successfully ushered in Bugatti’s new era at Bugatti Baku, the marque’s largest showroom globally, and united a score of passionate customers with their own Tourbillon. Delivering on our customers’ exacting needs is our highest priority – not just in Azerbaijan, but across one of the largest market-regions for the marque: Turkey, Georgia, Uzbekistan, Kazakhstan, Tajikistan, Turkmenistan, and Kyrgyzstan.”

Making an appearance at this grand celebration were iconic nameplates from the W16 era, namely, the Bugatti Chiron and the Bugatti Veyron, along with the Baby Bugatti Centenary Edition which pays tribute to the legendary Type 35. Invitees also had a chance to glance over the exquisite Jacob & Co. Tourbillon watch, featuring the intricacy of the Tourbillon’s new V16 engine embedded within the dial face, kept on display.

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