GM survey claims over two-thirds of vehicle owners are considering a future EV purchase
A survey commissioned by General Motors Africa & Middle East and conducted by Morning Consult explored the state of consumer interest in EVs in the Middle East and Saudi Arabia regions. The survey found that 95% of UAE and 93% of KSA respondents were aware of all-electric vehicles. This heightened awareness has also translated into strong purchase consideration, with a majority in both countries (63% in Saudi Arabia and 70% in UAE) strongly considering a future EV purchase. Looking more closely into EV pricing in the UAE, 73% of consumers see EVs as having worthwhile cost savings versus gasoline-powered vehicles. On the aspect of awareness of charging infrastructure, over one-third (38%) of respondents were aware of the location of at least one convenient charging station in the UAE. In Saudi Arabia, two out of five respondents (40%) claimed awareness of a charging station. This favourable outlook towards EVs aligns with global EV revenue projections, anticipated to grow from around $10 billion in 2023 to approximately $90 billion annually by 2030.