Kia to send 1000 lucky fans to the 2022 FIFA World Cup in Qatar

The football World Cup is right around the corner, and South Korean carmaker Kia aspires to be the bearer of good news for football f`ans. As the official mobility partner for the prestigious cup, Kia gets to bring around 1,000 football fans to the 2022 FIFA World Cup in Qatar.

These 1000 individuals will be selected via various marketing activities associated with the tournament, which runs from November 20th to December 18th. Apart from winning a trip to the FIFA World Cup, this group of 1000 will enjoy a deluxe in-stadium experience with match-viewing from premium seats. Furthermore, access to FIFA Fan Festival, which offers live match screenings, endless entertainment and fun football activities, will also be provided.

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Among the various marketing events planned, one comes from Al Majid Motors, the exclusive dealer for KIA in the Middle East. This dealership will be handing out ten skybox tickets to enjoy the World Cup via a contest on the company’s social media. Those interested in participating need to follow the account, leave a comment on the relevant post stating what type of fan they are with #KiaUAEWorldCupFan and tagging @KiaMotorsUAE.

Another such campaign by Kia, called the OMBC (Official Match Ball Carrier), will cater to the dreams of 64 children from 20 different nations. Children of this campaign will benefit from a once-in-a-lifetime opportunity of carrying the official match ball to the pitch alongside the players and match officials.

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Besides helping football fans and children live their dreams, Kia will also provide a fleet of vehicles for use during the FIFA World Cup 2022. A convoy of Kia cars, comprising 297 passenger models such as Telluride, Sorento, Sportage and 80 eco-friendly models, namely, EV6 GT-line, Sorento PHEV and Niro PHEV, will facilitate the transport of players, referees and management personnel.

Charles Ryu, Senior Vice President and Head of Purchase CX Design Sub-division, said, “Kia believes that the FIFA World Cup 2022™ is a huge cultural movement beyond just a sports event. As a FIFA official partner, we are delighted to have this opportunity to deliver special experiences to people around the world who have been exhausted by the long

COVID pandemic. Like our campaign message ‘Inspiration, it’s in all of us,’ we hope that people of all ages and backgrounds will discover new inspiration in their lives as they watch the exciting moments of the World Cup unfold before their eyes.”