Mercedes-Benz launches AMG Uncovered to celebrate AMG drivers and their cars

“We keep hearing from our customers how much they love their AMGs. With ‘AMG Uncovered’, we want to capture this emotional connection in the most authentic way possible” commented Judith Luise Sauter, Head of Product Marketing AMG & Sales Top-End-Vehicles on the launch of Mercedes-Benz’s latest video series. This new and unscripted series of short videos, titled AMG Uncovered, celebrates the lives of AMG drivers and their cars. While the series is stacked with celebrity guests comprising the likes of F1 driver Lewis Hamilton, Australian supermodel Jess Hart, and NASCAR racer James Kirkham, the first episode features 2024 NBA All-Star Shai Gilgeous-Alexander with his Mercedes-AMG G 63. Each episode will see guests take us on a walkaround tour of their cars, and showcase their favourite details and modifications. Furthermore, as the series unfolds, owners reveal surprise items they keep hidden away in their vehicle ranging from travel essentials like a bespoke racing helmet or a vintage BMX bike to bespoke sunglasses or bags of candy. In Alexander’s case, it’s his dog called Echo. Sauter further concluded, “In this way, viewers can immerse themselves in the lives of our customers.”

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