Chinese luxury carmaker ROX Motor announces the appointment of Adamas Motors, one of the Middle East’s leading prestige-performance motor groups, as the exclusive Retail Partner for ROX Motor in the Kingdom of Bahrain. This partnership would allow Adamas Motor Group to commence sales of the ROX 01 all-terrain SUV in the Kingdom of Bahrain from its state-of-the-art showroom at Moda Mall.
Commenting on the partnership, Karl Hamer, CEO, Adamas Motor Group, said, “We are tremendously excited to bring ROX Motor to the Kingdom of Bahrain and believe that the ROX 01 will become an extremely compelling proposition in the current luxury SUV market. With our long-standing experience, world-class facilities at Moda Mall, and a dedicated team passionate about exceptional customer service, Adamas Motor Group is committed to supporting the growth and success of this pioneering new brand. As proved in other GCC countries, the value for money of this amazing vehicle is being recognized. We are confident that discerning motorists and families in Bahrain will appreciate this, together with the advanced luxury features, exceptional versatility, and attractive price point, and we look forward to delivering first units by year end.”
For the unaware, ROX Motor is a leading new energy brand from China, aimed towards outdoor lifestyle enthusiasts worldwide. Founded in 2023, ROX Motor has already managed to establish a sales and service network across 20 countries, including key Middle Eastern markets.
The ROX 01 will be retailed as the brand’s flagship luxury SUV, designed to deliver a blend of performance, luxury, and everyday usability. Available in two configurations – six or seven-seater iterations, the ROX 01 produces 474 bhp and 740 Nm of torque courtesy of a hybrid powertrain which combines a petrol engine with two electric motors, mated to an all-wheel-drive system. ROX claims the 01’s total range is over 1000kms with a 0-100kmph sprint time of 5.5secs.
