Infiniti launches Shine in the Dark campaign for QX80 Black Edition SUV

In a bid to pay homage to the tradition of stargazing, Infiniti launched a #ShineInTheDark campaign for the QX80 Black Edition, which follows the journey of a father-son duo that venture deep into the desert to capture the stars in the night sky. The documentary-styled video package centres around Mohamad Talafha, a renowned astronomical observer at the University of Sharjah, and his desire to educate his son on the art of stargazing, a local tradition that has endured for centuries. Zaher Ayat, head of marketing at INFINITI Middle East, said, “With the #ShineInTheDark campaign, we not only wanted to showcase the features of the QX80 but also tell a story that would inspire generations to come.”  Watch the video here. 

0 0 votes
Article Rating
Notify of

Related Posts

June 19, 2024

The XT4 boasts a revamped design that captures attention. A new front and rear design featuring b

June 19, 2024

The first-of-its-kind Off-Road Experience Center allows customers to assess the new SUV’s capab

June 19, 2024

The electronically controlled air suspension with adaptive damping ensures optimal comfort and st