BOSS showcases an “Out of Office” collection at its Milan fashion show
Staged at the Palazzo del Senato in Milan, BOSS unveiled a collection that broke the conventional parameters of corporate attire. With a theme titled “Out of Office”, BOSS transformed the courtyard of the palazzo into a deconstructed yet organic and winding runway where models showcased BOSS’ formal dress code created to represent a clocked-out approach to an elevated 24/7 lifestyle. “We’ve stepped away from traditional double-breasted power suits, whose sharp cuts define the silhouette and are perceived as an inflexible shield around the wearer. This season, the hero piece is the understated three-button suit in lighter fabrics, gently wrapping the body without the constructs of shoulder-pads and constrictive internal structures. This is a reset: A real BOSS is empowered and self-confident; they know when to log off and claim back their time, go out and relax, free from the hierarchy of rules and regulations” says Marco Falcioni, SVP of Creative Direction at HUGO BOSS.
Social media sensation Khaby Lame and Thai actor Mew Suppasit walked in the “out-of-office”-inspired show whereas football legend David Beckham attended his first BOSS runway presentation since the announcement of his strategic partnership with the brand.