Renowned sneakers maker Asics has introduced the 30th iteration of one of its hot-selling shoes – Gel-Kayano. The Japanese firm claims the new-gen running shoe “reimagines the level of comfort” with the help of new technologies. One is called the 4D Guidance System, which supports the runners by working with the body’s movement. Another new feature, PureGel, promises increased shock absorption and smoother transitions for the user. Aiding the comfort and speed aspects is a combination of FF Blast Plus Eco cushioning and a 4mm increase in stack height.

The new Asics Gel-Kayano 30 is available at all official retailer outlets, including Sun & Sand Sports, GoSport, Intersport and online at AED 795 (RSP excluding VAT). Those who plan to buy these shoes will benefit from Asics labelling them with the total CO2e emissions produced across their lifecycle. That ticks the sustainability box.

American shoe brand New Balance announces the launch of its newest silhouette, the WRPD Runner, with the launch of the “Sea Salt” colorway in the MENA region. The upper features New Balance’s iconic running design with an oval shape, as a futuristic take on the retro shoe style. The midsole benefits from soft sculpted FuelCell technology with forefoot cushioning. The “Sea Salt” colorway will be available at the following GCC stores – Level Shoe UAE, The Dubai Mall, YAS Mall and Drop Kick, starting August 23, 2023, with retail pricing at AED 799.

There’s no doubt about Dubai’s electric vibe, one that’s intoxicating and invigorating simultaneously. Global sportswear brand Puma knows a thing or two about honouring that spirit. An example pops up from June this year when the brand introduced a limited-edition RS-X 07 collection. Now, it’s back with another such announcement. What you see here is called the “Dubai Suede” range of sneakers by Puma. Available in-store and online, the collection comes in two of the company’s authentic colourways and unmistakable design, one that can trace its roots back to 1968. As you’d expect, it’s a limited-run affair. So, before it runs away… You know what to do!

British fashion banner Mallet London launches its AW23 clothing collection. The launch came in collaboration with influential UK talents such as grime legend Ghetts, Berna, One Wheel Wavey and Silky. The Mallet London AW23 collection pays homage to the UK’s “Local Legends”, featuring a variety of heavyweight 400gsm tracksuits, shorts, and t-shirts. All apparel products are crafted from 100% organic cotton, boasting pleasing colours like pristine White, understated Stone, classic Black, earthy Olive and more. The entire collection is available in the UAE at Mallet’s official website, starting at AED429.

Zuma Mykonos, an authentic Japanese restaurant offering the best sunsets in Greece, as self-proclaimed, now receives a month-long transformation (1st August to 4th September) by French heritage Maison Louis Vuitton. The luxury fashion banner brings the LV By the Pool collection to life for guests to experience the best of fashion, food and entertainment in Zuma’s contemporary location. Guests can enjoy relaxed mornings by the pool, complete with Louis Vuitton pool accessories, comprising pillows, towels and sun beds from the brand’s By the Pool collection. Earlier this summer, both brands collaborated to open two pop-up boutiques, where guests can shop the exclusive ‘Neverfull Mykonos resort bag’ and By the Pool collection, alongside men’s and women’s summer collections, shoes and more.

German luxury fashion house MCM’s latest Autumn/Winter 2023 collection sees the brand conceptualise classic American aesthetics while voyaging to the vintage. The new line, called the Bandana Monogram, combines MCM’s Visetos diamonds with traditional paisley patterns and transforms the brand’s house codes into dynamic motifs inscribed across backpacks, handbags and x-body bags. The hoodies, tees, jerseys and knitwear are developed from organic featherweight cotton combined with nylon materials and feature youthful and vibrant designs. The new MCM Bandana Monogram line boasts big, bold graphic prints and oversized patterns tailored for relaxed silhouettes. This assortment is part of the Space Cowboy capsule and gets retail across MCM stores and its online website shop.

American footwear brand New Balance has launched an exclusive new collection with a campaign featuring UK’s most promising rap sensation Sainté and Emmy-nominated actor Storm Reid. This campaign features celebrities lounging in stylised representations of their childhood bedrooms while wearing a model from the new collection comprising the 530, 550 and the 2002 R. The original 550 debuted in 1989 as a basketball shoe and was reintroduced in 2021, featuring blue, red, and black pops to celebrate summer. The 530 sneaker is a throwback to one of New Balance’s classic running shoes. The New Balance 2002R casual shoes get inspired by the popular MR2002 that mimic the running style of the 2000s in a modified mule silhouette. Prices for these shoes start at AED429 and extend to AED1000, with this footwear collection currently available to buy in the MENA region across stores or online exclusively at the Foot Locker website.

The Singapore-headquartered fashion brand Shein has introduced an exclusive menswear range in the Middle East. The collection has been created in collaboration with Saudi influencer – Hattan. Hence, Shein X Hattan. The selection of apparel is bucketed under three categories – Smart Casual, Leisure Vacation and Sport Casual.

The first one – Smart Casual – is tailored to young men between 19-26 years, focused primarily on fabric, fit and function. The collection combines black, white and grey Morandi colours and earthy shades here. The second category – Leisure Vacation – includes floral shirts, summer t-shirts, shorts and casual footwear. And the third one – Sport Casual – justifies the name through apparel in classic check jacquard, neat silhouettes and shiny texture.

The Shein X Hattan collection will be available online in the Middle East from July 27, 2023.

British clothing and footwear brand Mallet London has launched a versatile and stylish sneaker one can wear everywhere called Popham in the UAE. The Popham features a suede and neoprene upper with a unique perforated design and signature Mallet metal heel clip. The sneakers also have a durable rubber sole for grip and comfort. It’s available in a range of colours, from classic black to bold red, with prices starting from AED 871.