The millions of passengers who travel through Terminal 3 of the Dubai International Airport (DXB) will now have a Ray-Ban store to shop at. The new store, spread over 60 sq. m., is the brand’s first-ever at DXB. Also, it is only the second-ever Ray-Ban store to introduce an engraving machine capable of adding a personal touch to the cases and frames.

Of course, the new store flaunts the brand’s latest retail concept. In addition to the clever use of LED screens, the showroom features Ray-Ban’s backlit “Boxes” wall units. The store inauguration also coincided with DXB’s 64th anniversary. To commemorate the occasion, the eyewear brand has released a dedicated collection as part of its Change collection. The range includes transitioning lenses that adapt to lighting conditions. Every piece is engraved with a unique number from 1 to 64, making owning one much more enticing for collectors.

Besides the celebratory collection, the store houses the brand’s most notable styles, including the Aviator, Wayfarer, Clubmaster, Ray-Ban x Scuderia Ferrari range and the Reverse collection.

Also Read: Ray-Ban Reverse X Lenny Kravitz Capsule Collection Launched 

The recently concluded 2024 Formula One Singapore Grand Prix saw fashion brand HUGO carry out a multi-layered “denim takeover” campaign across the city to expand its global presence. Right from introducing a striking denim livery on the Visa Cash App RB Formula One team car, the brand followed it up with a 360-degree burnout show on a skyscraper’s rooftop. Even the Visa Cash App RB Formula One Team garage was covered in denim graphics and the entire team wore unique denim-inspired teamwear trackside. The drivers also embraced the denim theme with pre-race and race-day looks centred on the denim fabric. Alongside this, the fashion brand also announced the launch of the HUGO x RB Fall/Winter collection combining references to contemporary tailoring, modern performance wear and iconic fanwear. 

Staged at the Palazzo del Senato in Milan, BOSS unveiled a collection that broke the conventional parameters of corporate attire. With a theme titled “Out of Office”, BOSS transformed the courtyard of the palazzo into a deconstructed yet organic and winding runway where models showcased BOSS’ formal dress code created to represent a clocked-out approach to an elevated 24/7 lifestyle. “We’ve stepped away from traditional double-breasted power suits, whose sharp cuts define the silhouette and are perceived as an inflexible shield around the wearer. This season, the hero piece is the understated three-button suit in lighter fabrics, gently wrapping the body without the constructs of shoulder-pads and constrictive internal structures. This is a reset: A real BOSS is empowered and self-confident; they know when to log off and claim back their time, go out and relax, free from the hierarchy of rules and regulations” says Marco Falcioni, SVP of Creative Direction at HUGO BOSS.

Social media sensation Khaby Lame and Thai actor Mew Suppasit walked in the “out-of-office”-inspired show whereas football legend David Beckham attended his first BOSS runway presentation since the announcement of his strategic partnership with the brand.