With the ski season commencing soon, fashion brand BOSS is out to make a bold statement in the world of snow sports with its new fashion wardrobe. The brand has launched a dedicated BOSS Ski capsule collection comprising hoodies, knitwear, socks, a beanie, a scarf, and padded boots. The collection also includes a pillowy puffer jacket made of heat-trapping gender-neutral base layers to provide extra warmth in colder conditions. All BOSS Ski pieces are presented in the brand’s signature colour palette of black, white, and camel, and a number of styles feature a snowflake patch that has been specially designed for the capsule. The BOSS Ski capsule will be available across the brand’s select retail stores from November 13, 2024. 

Elamins, a new fashion brand from the pulsating heart of Dubai, UAE, has embarked on a journey with a vision to create versatile and timeless clothing. The team behind the brand’s inception comprises three siblings – Hassan, Sally and Ahmed Elamin. Hassan leads the menswear division with a clear focus on creating clothing that reeks of a balance between simplicity and luxury. Sally, the brains behind the womenswear line, has a strong background in graphic design that helps her create ageless apparel. Ahmed is the operations guy—one who oversees the end-to-end business needs.

It’s still early, but visiting the brand’s website helps paint the picture. It’s neat, uncluttered and simple to fathom, just like the clothing range. Elegance and comfort are two words that help encapsulate the apparel design, colour choices and fabrics. Per the brand, the creativity takes inspiration from their Dubai roots and Sudanese heritage.