PUMA FAST-RB 2: High energy, made in the NITRO Lab
• The PUMA FAST-RB 2 pairs NITROFOAM ELITE cushioning with two fused…
HUGO x entire studios: Strong and fearless for him
• HUGO x entire studios is a new capsule that blends HUGO's tailoring…
Mango Man Selection: Quality in a simple way
• Mango bills Mango Man Selection as premium menswear for Autumn/Winter…
Berluti Fly bags in the UAE: What makes them practical?
• The Berluti Fly line gains two travel bags, a new blouson and new B-Way…
Berluti Forestière jacket: How to get one in the UAE
• The Berluti Forestière gets its own space at 14 Rue de Sèvres in Paris,…
Lootah Desert Oud and Dolce Oud: The bottom line
• Lootah Desert Oud and Dolce Oud are the two newest eaux de parfum in the…
Maison Mirwad Signature Collection is now in the…
• Qatari perfume house Maison Mirwad will bring its new Signature…
Mango Man Essentials: Announcing Vincent Cassel in the…
• Mango Man names French actor Vincent Cassel as its new ambassador for the…
Initio Oud For Grace and the secrets of its heart
• Initio adds Oud for Grace, a woody, ambery, spicy eau de parfum, to its…
Creed Iris Debonair: Unlock a rare and beautiful spirit
• French iris pallida and English lavender define Creed Iris Debonair, the…
A.PRESSE at Harvey Nichols: Now a Middle East exclusive
• A.PRESSE at Harvey Nichols Dubai launched on 5 September as a Middle East…
Cloudsoma PAF is here, bringing On x PAF full circle
• The Cloudsoma PAF caps six seasons of Current Form, the running…
HUGO Fall/Winter 2026 Menswear: A new texture to…
• HUGO Fall/Winter 2026 menswear puts texture at the centre of the season,…
Oro Vento Parfum is a luxurious new Dubai fragrance…
• Oro Vento Parfum has launched in Dubai with two collections and ten eau…
BOSS Fall/Winter 2026: Aaron Pierre makes tailoring…
• Aaron Pierre fronts the BOSS Fall/Winter 2026 campaign, which Matthew…
Nike Book 2 sneakers: Devoted love for classic Chevy…
• Each of the four Nike Book 2 sneakers matches the paint colour and model…
Brunello Cucinelli FW26: The latest menswear brings man…
• The Brunello Cucinelli FW26 Men's Collection, titled Ars Imitatur…
On Dubai store is now open, nine more coming to the GCC
• Mall of the Emirates now houses the On Dubai store, the Swiss…
COS Beach Wardrobe: First look at the new summer range
• The COS Beach Wardrobe is a compact men's edit built for travel and…
Bentley 1919 Collection: First Look at the Complete…
• A premium apparel range that turns Bentley's racing heritage into…
BOSS by Beckham Summer Capsule: New and easy linen edit
• BOSS by Beckham has released The Summer Capsule for Spring/Summer 2026, a…
Berluti Spring Summer 2027: A beautiful and luxurious…
• Berluti leads its Spring Summer 2027 presentation with garden-inspired…
Henry Jacques Pop-Up is a first; Introduces an…
• The Henry Jacques pop-up, named Maison Éphémère, opens at the Samaritaine…
Meta Glasses are here with powerful AI in bold new…
• Meta and EssilorLuxottica have launched Meta Glasses, a new line of AI…
Xerjoff Automobili Lamborghini Fragrance Collection is…
• Xerjoff and Automobili Lamborghini launch the Xerjoff Automobili…
Christian Louboutin Fall-Winter 2026 men’s…
• Maison Christian Louboutin's Fall-Winter 2026 men's collection…
Brunello Cucinelli Mediterranea Summer 2026: The latest…
• Brunello Cucinelli will launch the brand's new collection in Modica,…
The new MANGO Man summer collection is easy on the eye…
• MANGO Man's 2026 summer collection centres on lightweight linen and…
Wild Vetiver by The House of Creed: Breaking down the…
• Wild Vetiver is the latest Haute Parfumerie creation from The House of…
Jaylen Brown and Kylian Mbappé: New for Oakley Players…
• Oakley has launched the Players Collection with signature lines from…
A complete guide to the Maison Francis Kurkdjian OUD…
• The collection features six fragrances based on oud wood. • Each scent…
Everything to know about the latest Mango Selection Man…
• The Mango Selection Man line features premium materials like wool, silk,…
Burberry High Summer 2026: A complete guide to menswear
• The Burberry High Summer 2026 menswear line celebrates the culture of…
The Lacoste Polo Factory: All you need to know about…
• The Lacoste Polo Factory campaign demonstrates how the brand makes its…
Birkenstock Loma and Birkenstock Solana: New suede…
• Birkenstock has released the Birkenstock Loma and the Birkenstock Solana…
How Sacoor Brothers Used Earth, Fire, Air and Water to…
Sacoor Brothers launches a new menswear Spring Summer collection called The…
All you need to know about HUGO’s Spring/Summer 2026…
HUGO highlights a new mindset that young people value creativity,…
Berluti Forestière line now has an Ultra Leggera linen
• Berluti adds a lightweight linen jacket to its classic Forestière line…
Luxury spring-summer fabrics in the BOSS BY BECKHAM…
• The BOSS BY BECKHAM 2026 collection offers suits and everyday menswear. •…
New Balance Ellipse goes on sale in the Middle East
• New Balance has officially launched the New Balance Ellipse at retail…
Casper Ruud presents the latest Mango Man Essentials…
• Casper Ruud presents the latest Mango Man Essentials collection for the…
Gentle Monster partners with F1 and Disney for its new…
• Gentle Monster, Formula 1, and Disney have partnered to launch the 2026…
BOSS Fall-Winter 26: A new era of men’s hybrid…
• The collection updates 1980s archival silhouettes with sculpted shoulders…
Porsche Design and Orlando Bloom deliver a new…
• Actor Orlando Bloom and Porsche Design have launched a co-designed luxury…
Swiss brand On is now welcoming guests to first Kuwait…
• Swiss brand On has opened its first retail location in Kuwait at The…
Berluti Alessandro 1895: The ultimate lace-up arrives…
• Berluti has launched a modern version of its 1895 single-piece leather…
Audi–adidas partnership results in a new motorsport…
• More than 160 items across teamwear and fanwear • Collection is available…
Bentley expands its luxury world with ‘Essence in…
• Bentley Emirates partnered with Arcadia by Amna for a cultural showcase.…
Primark to open five new stores in the Middle East this…
• New stores confirmed across the UAE, Bahrain and Qatar in 2026 • Dubai…
Berluti Fall-Winter 2026: Shoes, jackets, and more for…
• Elegance today means ease and confidence. • Berluti shows this through…
Christian Louboutin Men’s FW26: A new era under Jaden…
• Debut Men’s Fall/Winter 2026 collection shown through immersive…
Berluti elevates everyday elegance with a new icon
• Un Jour de Poche is a versatile leather bag inspired by book culture,…
Paul and Shark Spring Summer 2026 Campaign: Reflections…
Paul & Shark’s Spring/Summer 2026 campaign takes place on the island of…
HUGO x JUJUTSU KAISEN: Inside the New Anime-Inspired…
Anime imagery, modern silhouettes and a capsule that feels designed to be…
Oakley Connected Glasses: The Future of Sports Tech
An inside view of Oakley’s evolution into AI-connected eyewear and the…
Discover RIMOWA’s New Groove Collection: Luxury Leather…
Redefining Everyday Luxury RIMOWA has unveiled the new Groove Collection, a…
Ray-Ban.EXE: Sunglasses, Seoul, and a New Story of…
In Seoul’s trendiest corner, Ray-Ban is rebooting style - literally
MR PORTER AW25 Winter Menswear Collection: Tailoring,…
MR PORTER has put together its AW25 collection, shot in Korea by Robbie…
BIRKENSTOCK 1774 Brings Back the Spirit of 1920s Berlin
BIRKENSTOCK 1774 is looking back to move forward with its new Becomes…
New Season, New Energy: Jimmy Choo Men’s Autumn 2025…
Jimmy Choo’s Autumn 2025 men’s collection has arrived, bringing reimagined…
New Brands at MR PORTER: ELEVENTY, SSSTEIN, DB JOURNEY
MR PORTER is expanding its menswear selection this month with three new…
Sparco x Maserati: New Motorsport-Inspired Fan Apparel…
Maserati Corse and Sparco have teamed up once again - but this time, it’s…
TUMI Fall 2025: Bold NYC Energy, 50 Years In
TUMI’s Fall 2025 collection brings it back to where it all started - New…
Check Out The New Men’s Collection From Christian…
Christian Louboutin debuted their Sartorial line during Paris Men’s Fashion…
The New Summer Wardrobe For Men By Brunello Cucinelli
Brunello Cucinelli presented its Spring/Summer 2026 (SS26) menswear…
Fresh Drop: New Balance Spring/Summer Collection Hits…
New Balance has introduced its latest Made in USA Spring/Summer Collection,…
Mango Man Gets Two New Collections In A Week
While one uses natural colours for the apparel, the other takes the pastel…
Hot Wheels and B-Hype Create Bold Streetwear Collection
Hot Wheels, the world’s top-selling toy brand, partners with Dubai…
Maui Jim Launches Ho’okipa Ultra, Its Most Advanced…
While the world chases "virtual clarity", Maui Jim is bringing…
Swarovski Crystal-adorned Jordan AJ1 Retro Low OG…
Jordan Brand has teamed up with Swarovski to unveil the Women's AJ1…
Ecco Launches Summer Collection In The UAE
From the Offroad 'dad-sandal' to the Cozmo E slides in hot orange…
New Balance Launches Grey Days Celebrating The Iconic…
Throughout May, the brand will launch several classic footwear and apparel…
Lululemon Unveils Metal Vent Tech Collection with Lewis…
The high-performance gear features Silverescent™ technology powered by…
Boss And David Beckham Partner To Create A New…
The core design mantra: relaxed and easy tones with rich textures.
New Balance Unveils the 2025 Made in USA 1300JP
The original 1300, released in 1985, was celebrated for merging…
Mango Celebrates Tennis With A Special Collection
It includes outfits and accessories for both men and women.
Get Stylish This Eid Al Fitr With Newcop’s…
From the Nike Air Jordan 1 Retro Low OG SP Travis Scott to Hermès Chypre…
Boss Partners With Shohei Ohtani To Launch A New…
T-shirts, bags, footwear, and jackets, among others, are part of the range.
New Balance Inaugurates New Store In Nakheel Mall
The ninth New Balance store in the UAE, located in Dubai’s upscale Nakheel…
The London Collection, Range Rover’s First…
The 8-piece collection that consists of reversible jackets and scarves,…
Acqua Di Parma introduces Crystal Incense, a new…
A woody spicy fragrance, its top notes include grapefruit, black pepper and…
Level Shoes offers the Fashion Week’s latest Practical…
Level’s 90,000 sqm home in The Dubai Mall hosts an authentic collection…
Orlando Bloom Presents Porsche Design Watches and…
As the face of the campaign, he showcases the 911 dashboard-inspired…
Acqua Di Parma unveils the new vibrant Colonia Il…
It is a “modern and intensified interpretation” of the Colonia, the brand’s…
French perfumery Henry Jacques launches a new edition…
The second edition is with Heron Preston and Sabrina Albarello.
Vacheron Constantin introduces a new elegant watch…
Crafted from sustainable materials, it is available in blue, black, and…
Samsung’s Flipside Collection: A Fusion of…
This campaign celebrates self-expression and showcases how technology,…
Three new luxury home boutiques open in the heart of…
Armani/Casa, Bentley Home, and Bugatti Home open new boutiques in The Dubai…
DOXA introduces a new range of exclusive cufflinks
Inspired by DOXA’s iconic SUB 300T dive watch, it is the brand’s first line…
BOSS introduces Ski capsule collection for the snow…
With the ski season commencing soon, fashion brand BOSS is out to make a…
Berluti presents the Jour Pillow and Jour Softy bags
Berluti has introduced a seasonal collection of bags for Fall/Winter 2024,…
Ray-Ban Opens A New Store At Dubai International…
The millions of passengers who travel through Terminal 3 of the Dubai…
Sports Gear Specialists Hoka Opens It’s First UAE…
The 1,022 sq. ft. store will showcase shoes like the high-stack…
Mango Man unveils two new collections for the modern…
Mango has roped in French footballer Antoine Griezmann for its Move Forward…
Oakley Unveils New Born To Rewild Collection, Inspired…
Think high-wrap eyewear with frog leg-like temples and a multi-layered vest…
HUGO and Red Bull showcase a “denim…
The recently concluded 2024 Formula One Singapore Grand Prix saw fashion…
BOSS showcases an “Out of Office” collection at its…
Staged at the Palazzo del Senato in Milan, BOSS unveiled a collection that…
Sporting Brand New Balance Introduces Made in USA…
The collection includes two models, the 993s and a 990v6, which come in…
RIMOWA Introduces The Original Bag, A Handbag Inspired…
The hard-sided aluminium handbag, which can be carried by hand or as a…
Cadillac In Collaboration With SURGEON Release…
20 pairs from the bespoke sneaker collection, inspired by Cadillac’s EV…
Sportswear Brand ASICS Introduces Its First-Ever Back…
Parents who purchase any 2 pairs from this collection receive a…
PUMA Middle East Unveils New Al-Hilal FC 2024-2025…
Neymar Jr. will be one of many football stars who will sport the jerseys…
Sporting brand Puma Unveils New Dubai-Inspired T-Shirt…
The collection of T-shirts attempts to capture the dynamic spirit and the…
Lululemon Cityverse Casual Sneaker Launched In The UAE…
The brand's first-ever men’s footwear range has a minimalist outlook,…
Sportswear Brand ASICS Launches New Celebration Of…
The new collection is designed to spread positivity and brighten the mood…
Levi’s And McLaren Racing Partner For The First Time
They have launched a range of apparel that blends heritage with innovation.
Footwear brand New Balance Opens third store in Abu…
The new store showcases New Balance’s very own Uncommon Common Concept…
BMW and PUMA Revv Up Summer Style with Second Edition…
The collection offers a variety of pieces to suit your budget, with prices…
Oakley Launches Japan Collection In Various Markets
California-headquartered Oakley has announced that its Field Gear Line,…
Asics Launches Two New Metaspeed Running Shoes
Japanese sportswear brand Asics has introduced two new running shoes in its…
Puma Suede Series Gets An XL Derivative
Among the most iconic sneaker styles introduced by Puma is Suede. The…
Dwyane Wade Launches Second Versace Eyewear Collection
The Hall of Famer continues to be the face of Versace eyewear.
Check Out The 2024 Oakley Lunar New Year Collection
Inspired by the Wood Dragon, the Chinese Zodiac of 2024, Oakley has devised…
Do You Fancy A Persol Jean With A Gulf Historic Twist?
Two brands, both well-established in their own fields – Persol and Gulf…
Oakley Signs Eyewear Deal With Fortnite
California-based eyewear brand Oakley has inked a multi-year partnership…
New Balance Launches Fresh Foam 1080v13 Running Shoes
Massachusetts-based sportswear brand New Balance has introduced a new range…
Castore Opens First Store In The UAE
British sportswear brand Castore has officially set foot in the Middle East…
New Asics Gel-Kayano Shoes Launched
Renowned sneakers maker Asics has introduced the 30th iteration of one of…
New Balance launches its latest silhouette called WRPD…
American shoe brand New Balance announces the launch of its newest…
Mallet London unveils new AW23 collection celebrating…
British fashion banner Mallet London launches its AW23 clothing collection.…
French fashion house Louis Vuitton takes over Zuma…
Zuma Mykonos, an authentic Japanese restaurant offering the best sunsets in…
MCM unveils new Bandana Monogram line inspired by…
German luxury fashion house MCM’s latest Autumn/Winter 2023 collection sees…
Mallet launches a new everyday sneaker called Popham in…
British clothing and footwear brand Mallet London has launched a versatile…
Eco-friendly men’s fashion brand 22Ahead relaunched in…
22Ahead, a UAE-based men’s fashion banner, gets relaunched with a renewed…
Puma Opens New Store In Abu Dhabi
The capital of UAE, Abu Dhabi, has become home to Puma’s largest outlet in…
Puma Launches Limited-Edition Sneakers For The UAE
Oh, how the United Arab Emirates loves bespoke stuff! And Puma knows it too…
Eco-friendly apparel brand Pangaia opens a store at the…
Pangaia, a premium lifestyle apparel brand with apparel developed of…
Asics partners up with BOSS to launch a limited-edition…
Asics has launched a limited-edition Gel-Resolution 9 tennis shoe, marking…
Bugatti unveils its first-ever residence project with…
To be located within the prime vicinity of the Business Bay area in Dubai
Ray-Ban Opens New Store In Abu Dhabi
Continuing its expansion in the UAE, Ray-Ban has inaugurated a new store in…
Levis celebrates its 150th anniversary with four new…
The collection comprises a special birthday selvedge and vintage crafts…
Oakley blends sport and culture with its new BXTR…
Popular eyewear brand Oakley has launched a new 2023 Lifestyle campaign…
Mallet London is a premium British sneaker brand with…
The brand was founded to bridge a gap in the market for premium, stylish…
The new Oakley Kato honours legendary road cyclist Mark…
Famed road cyclist Mark Cavendish boasts a tied record for the most Tour De…
Oakley’s MUZM Racing Jacket is a…
Have all the sports-inspired apparel except the eyewear? Oakley has you…
Nature Hedonist launches its new Elementa 01 collection
Summer is here, and linen is here to help you cope with it.
Carrera’s First Roadshow In GCC Starts This Week
The first venue is the Vision Industry store at Dubai’s Mall of the…
TUMI unveils its flagship store in Yas Mall, Abu Dhabi
An in-store Personalization Station will provide on-the-spot monogramming…
Ascots & Chapels is all set to impress at the Dubai…
Ascots & Chapels partners with the Dubai World Cup as the fashion…
Bugatti launches its first-ever eyewear collection
It gets made from the most expensive materials in the world
Ex-Aston Martin designer Ian Callum is now making fancy…
Once you've already designed some of the prettiest British cars, what…
It’s almost Christmas: Whose merchandise do…
This latest study shows which brands car enthusiasts buy merch from the…
Homegrown UAE brand Tribe of 6 teases Autumn collection
The new Autumn collection by Tribe of 6 offers co-ord dressing as…
Celio launches new AW22 collection
The new collection gets displayed in an autumn palette
Sacoor Brothers showcase its’s Autumn/Winter 2022…
The collection focuses on modern designs with an earth palate.
Volvo promotes sustainability with a new sneaker and…
The sneaker draws design inspirations from the XC40 Recharge’s developments
McLaren And APL Launch These Stunning-Looking Sneakers
The design inspiration comes from the carmaker’s speed machines.
The “Santoni For AMG”-Collection Is Worth Your Time
Just 55 pairs of boots, sneakers and “Raceboxer” for men and women are up…
Maserati X North Sails launch a new apparel collection…
The focus is on cutting-edge materials and sustainability.
These Puma Sneakers Honour An Iconic Porsche
They celebrate the 50th anniversary of the 911 Carrera RS 2.7.
Bugatti partners with luxury Italian sportswear…
Combining new materials and technology, this line is made for…
