May 17, 2023Culture

Abu Dhabi Motorsports Management and Flash Entertainment combine to launch Ethara entertainment entity

The Middle East gains a new events, entertainment, and venue management powerhouse as Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) officially integrate their activities and operations to form Ethara. A completely new entity, Ethara means ‘thrill’ in Arabic. It gets launched in Abu Dhabi to tap into unique opportunities in the live events space whilst maintaining its growth delivery that positioned the Middle East as a leader on the global entertainment stage. Ethara will be led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and a Board Member of Flash Entertainment. ADMM and Flash jointly boast a strong resume of delivering over 700 major events to over 16 million fans in the 15 years since their inception. Events such as the Abu Dhabi Formula 1 Grand Prix, FIFA Club World Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals are among its most high-profile jobs carried out. Ethara will welcome the teams from both organisations whilst retaining its impressive portfolio of assets, including Etihad Park, Yas Marina F1 race circuit, Etihad Arena, and its headquarters in Abu Dhabi’s Yas Island. “Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences.” said Al Noaimi.

Yash Agarwal

@petrolheadmonkey

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June 29, 2023

The ultimate sailing showdown, known as the SB20 World Championship to be held in Dubai in 2024

Last year, Dubai Offshore Sailing Club (DOSC) successfully gained the rights to host the SB20 World Championships in February 2024, where the world’s best sailors will compete for glory in the heart of Dubai. And now, the watersports culture in the Middle East is set to receive a further boost as Dubai Duty Free (DDF) announces its title sponsorship of the highly anticipated SB20 World Championships 2024, SB20 Middle East Championships and SB20 Asia Pacific Championships. The SB20 Middle East Championship is scheduled from 1st to 3rd December 2023, followed by the pre-SB20 World Championships, also known as the Asia Pacific Championships 2024, set to be held from 2nd to 4th February 2024. This precursor event will further elevate the competition and set the stage for the ultimate challenge—the Official SB20 World Championships 2024, which will run from 11th to 16th February 2024. The final World Championship event is expected to attract 60+ entries among the best SB20 sailors worldwide, including in the Middle East, featuring five days of competitive water racing. The partnership between DOSC and DDF is not new, as both organisations collaborated previously for the highly successful DDF Regatta held last year in December and in December 2021.