The ultimate sailing showdown, known as the SB20 World Championship to be held in Dubai in 2024

Last year, Dubai Offshore Sailing Club (DOSC) successfully gained the rights to host the SB20 World Championships in February 2024, where the world’s best sailors will compete for glory in the heart of Dubai. And now, the watersports culture in the Middle East is set to receive a further boost as Dubai Duty Free (DDF) announces its title sponsorship of the highly anticipated SB20 World Championships 2024, SB20 Middle East Championships and SB20 Asia Pacific Championships. The SB20 Middle East Championship is scheduled from 1st to 3rd December 2023, followed by the pre-SB20 World Championships, also known as the Asia Pacific Championships 2024, set to be held from 2nd to 4th February 2024. This precursor event will further elevate the competition and set the stage for the ultimate challenge—the Official SB20 World Championships 2024, which will run from 11th to 16th February 2024. The final World Championship event is expected to attract 60+ entries among the best SB20 sailors worldwide, including in the Middle East, featuring five days of competitive water racing. The partnership between DOSC and DDF is not new, as both organisations collaborated previously for the highly successful DDF Regatta held last year in December and in December 2021.

Bugatti to launch its first-ever residential project in Dubai 

Bugatti, a renowned name behind the world's fastest road-going machines, is now venturing into the residential space as well. The French hypercar has partnered with leading UAE real estate developer Binghatti to offer an oasis of timeless “art de vivre” that reflects the serenity of the French Riviera in the heart of Dubai. Muhammad Binghatti, CEO of Binghatti, said: “When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars”. More details on this ultra-exclusive real estate will be announced at the launch of the Bugatti Residences by Binghatti, where the two brands will host an event at the Coca-Cola Arena in Dubai on May 24th, 2023.

Abu Dhabi Motorsports Management and Flash Entertainment combine to launch Ethara entertainment entity

The Middle East gains a new events, entertainment, and venue management powerhouse as Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) officially integrate their activities and operations to form Ethara. A completely new entity, Ethara means ‘thrill’ in Arabic. It gets launched in Abu Dhabi to tap into unique opportunities in the live events space whilst maintaining its growth delivery that positioned the Middle East as a leader on the global entertainment stage. Ethara will be led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and a Board Member of Flash Entertainment. ADMM and Flash jointly boast a strong resume of delivering over 700 major events to over 16 million fans in the 15 years since their inception. Events such as the Abu Dhabi Formula 1 Grand Prix, FIFA Club World Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals are among its most high-profile jobs carried out. Ethara will welcome the teams from both organisations whilst retaining its impressive portfolio of assets, including Etihad Park, Yas Marina F1 race circuit, Etihad Arena, and its headquarters in Abu Dhabi’s Yas Island. “Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences.” said Al Noaimi.

SoleDXB 2022 will see hip-hop artist Marwan Pablo debut at the PUMA stage

PUMA presents prominent acts in the region to perform at the brand’s pavilion at SoleDXB and this year sees the debut of Egyptian hip-hop artist and one of the biggest names in Arabic hip-hop and trap, Marwan Pablo. Popularly known as Egypt's “Godfather of Trap”, he will take to the PUMA main stage on December 11 and get SoleDXB visitors to revel on his explosive new and most loved tracks.