Land Rover introduces an SV Bespoke customisation service along with the new 2024 Range Rover

The new SV Bespoke division allows for limitless individualization on Range Rover SV or Autobiography models

British marquee Land Rover has announced a 2024 update for its Range Rover model with updated powertrains, a button-free centre console and updated powertrains that boast more electric power than ever. Land Rover has also introduced an SV Bespoke commissioning service to enhance personalisation capabilities in the luxury SUV. But first, the new car.

Range Rover has been the flagbearer of the luxury SUV segment for decades, and Land Rover further integrates the best of its technological advancements in this update. For instance, the 2024 Range Rover gets the latest generation Pivi Pro infotainment system embedded on a 13.1-inch floating glass touchscreen. The new software incorporates the climate control function, eliminating the need for physical buttons and features new sliding bars to adjust volume and air-con settings.

Also new is the integration of Amazon Alexa voice assistant and Country Road Assist technology, which works like Adaptive Cruise Control but for country backroads. The introduction of Adaptive Off-Road Cruise Control further makes the task of going off-road even more effortless, as passengers can choose between four levels of comfort for the car to intelligently adjust its speed as per the terrain and traction available.

The 2024 Range Rover gets fitted with a more powerful 160kW (or 214hp) electric motor resulting in a hike in power outputs for its 3.0-litre six-cylinder Ingenium petrol engine guises. New engine trims, P550e and P460e, feature in the updated Range Rover, producing 542hp and 453hp, respectively and registering a 39hp and 20hp hike in power outputs. The bigger electric motor further offers a bigger EV-only real-world range of 94 km. 

The 4.4-litre twin-turbocharged V8 engine option gets equipped with a mild-hybrid system, a first for this mill. Not only does this mild-hybrid system works to reduce CO2 emissions, but also stores energy upon the car’s deceleration for the same to get deployed during acceleration. Available exclusively on the Range Rover SV, this updated V8 with a hybrid system now produces 606hp and 750Nm torques.

Also exclusive to the Range Rover SV and Autobiography trims is Land Rover’s SV Bespoke commissioning service. A seven-step creation process that considers colours, themes, SV exclusive options, materials, veneers and finishers and personalisation has been curated by Land Rover to allow limitless customisation for luxury SUV customers. With more than 230 colours in satin and gloss finishes for the exterior and up to 391 material colourways for the interior, the scope for individualising a Range Rover is now limitless. Even the Range Rover lettering on the bonnet and tailgate can be personalised in a range of precious metal finishes, including 24-carat gold.

Geraldine Ingham, Managing Director, Range Rover, said: “Range Rover is synonymous with exclusivity and luxury. Now, with the new SV Bespoke commissioning service, we invite our most discerning clients to become the creator of their truly unique vehicle – choosing the finishes they desire and being guided by our Design team. By blending enhanced personalisation with peerless refinement and unmatched capability, Range Rover continues to deliver the ultimate in modern luxury.”

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