Ray-Ban claims to have turned the eyewear on its axis with the release of its new Reverse collection. The new Ray-Ban Reverse Collection comprises four unisex sunglass styles: Aviator, Wayfarer, Caravan and Boyfriend, all featuring a new lens that is completely reversed from the traditional convex to concave without sacrificing optical precision. Alternate materials, such as bio-based nylon lenses with 41 per cent carbon content and bio-based acetate frames with 67 per cent carbon content, have been utilised to produce these Reverse sunglasses. The new Ray-Ban Reverse collection will debut on June 15th, with pricing starting from around $180 or AED 660. The eyewear brand further roped in famed supermodel Vittoria Ceretti as the face of the campaign. “Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,” Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica.

British fashion house Marks and Spencer introduces its Summer 2023 collection in the UAE. The new stock is designed to offer stylish yet versatile summer staples such as classic holiday essentials to seasonal occasion pieces across womenswear, menswear and kidswear. The womenswear will see a curated stock of flowing beach cover-ups, breezy dresses, and chic shorts in bright, popping colours. A palette of ocean blue and warm copper are central to the menswear collection this summer, featuring more relaxed overshirts and timeless denims. 90’s stripes, Hawaiian prints, and bold graphics are key designs to be found in the men’s collection. 

Popular eyewear brand Oakley has launched a new 2023 Lifestyle campaign with two products, BXTR and HSTN, headlining the movement. Both eyewear styles are said to be “born from the minds of Oakley designers and friends of the brand”. While the HSTN is an evolution of the original sunglasses first introduced by Oakley in 2021, the BXTR features a shield design and a modernized trigger stem inspired by Oakley’s original Razor Blade sunglasses, blended with the latest style to elevate individuality. The 2023 Oakley lifestyle campaign sees brand ambassadors such as Kylian Mbappé, Damian Lillard, and Alexia Putellas talk about how people come together to illustrate that there’s always “More Than Meets The Eye” via a series of films. And joining the bandwagon are Oakley’s latest athlete recruits – rising American soccer star Trinity Rodman and 2022-23 NBA Rookie of the Year Paolo Banchero. One can view the Lifestyle campaign films on Oakley’s Youtube channel or Oakley’s website. 

Famed road cyclist Mark Cavendish boasts a tied record for the most Tour De France stage wins of all time (34) and to celebrate the illustrious 17-year career, popular eye brand Oakley launched the Mark Cavendish Signature Series Kato. The new Kato benefits from design inputs lent by Mark Cavendish himself whilst featuring a white frame with Prizm 24K lenses that symbolises the cyclists’ many victories. A “Cav” etching on the lenses is another design element incorporated by the cyclist that mimics his passion for Greek mythology. This special edition has gold accents and comes in a unique micro bag pouch. Cavendish was one of the first major athletes to wear Oakley Kato, having continued to wear the frame during the 2021 Tour De France