Dubai is renowned the world over for its shopping festivals amidst every New Year season. The ongoing year sees the Dubai Shopping Festival celebrate its 30th anniversary but the first day of 2025 will further mark the debut of the first-ever DSF Auto Season. Organised by Dubai Festivals and Retail Establishment (DFRE), the DSF Auto Season has been devised to celebrate the automotive culture in the region comprising thrilling drift competitions and high-tech gaming zones to exclusive car showcases and endurance races spread over twelve days from January 1st to January 12th across various hotspots in Dubai.
Listed below is a date-wise breakdown of every automotive-inspired event set to occur in Dubai for everyone ranging from car enthusiasts to kids and families to enjoy.
January 1
The Dubai Hills Mall Car Showcase: Over 90 unique vehicles, ranging from timeless classics to cutting-edge models, will be showcased at The Dubai Hills Mall Car Showcase event across all days of the DSF Auto Season.
January 2
Yalla Dubai x DSF Auto Season Parade: A stunning convoy of vehicles will journey across a scenic route, starting from Super Car Majlis (SCM), Oman and ending at Hatta Wadi Club, to celebrate the spirit of unity and adventure between the two nations.
January 3
Circuit De Meydan X DSF Auto Season Show: Circuit De Meydan will host an exclusive DSF Auto Season event between 3 to 5 January featuring a display of 20 custom-modified cars by PowerDose alongside bespoke bicycles by Bike On, two exclusive Mercedes-Benz model reveals and VR gaming competitions.
PowerDose Parade: Starting at Power Dose in Nad Al Hammar and culminating at DXBike between 3 pm – 4 pm, the PowerDose Parade will feature a unique line-up of over 20 custom-designed cars valued at more than AED 20 million. Admirers of such vehicles can interact with the owners and gaze upon these vehicles at the end point of the parade at DXBike.
Defenders Meet-Up: The serene desert landscapes of Al Marmoom will gather all off-road and specifically Defender enthusiasts for a one-of-a-kind gathering to share their passion for the iconic British off-roader.
January 4
Super Cars Parade: An awe-inspiring lineup of the world’s most luxurious and high-performance vehicles will start and end their parade at Dubai Hills Mall, offering enthusiasts a chance to marvel at automotive excellence as they take on the streets of Dubai.
Dubai Ducati Ride: Scheduled for 4 January, the Dubai Ducati Ride 2025 is a gathering of all Ducati riders for a city tour convoy ride, commencing at the Wheels of Arabia Ducati Showroom and ending at Reform Social & Grill. The endpoint will have all the convoy bikes on display for the public along with pop-up Italian food stalls, Ducati-themed movies and slideshows along with giveaways, a lucky draw and merchandise on sale as well.
Bikers Café Meet-Up: On 4 January, the latest motorcycles from top manufacturers and dealerships will line up at Bikers Cafe, Jumeirah Street, to celebrate the passion for motorcycles. Attendees can explore a curated selection of apparel and merchandise while connecting with like-minded enthusiasts at the gathering.
January 5
Cars & Cookies: The Flat12 Café at Port Rashid invites the entire car community to showcase their wheels and indulge in the café’s offerings.
January 8
24H Dubai Parade: For the motorsport fans, January 11 marks the return of the famed 24H endurance race at the Dubai Autodrome, but January 8 will witness all participating race cars parade across Motor City – starting and ending at Dubai Autodrome. Visitors can explore the Fan Zone, enjoy automotive-themed activations or enjoy an up-close experience with race teams, drivers, and their high-performance race cars.
January 9
The Drift Home x DSF Auto Season Show: The Dubai Festival City Mall will host a high-octane drifting competition between 9 to 12 January. Attendees can experience thrilling rides alongside professional drivers for AED 30 whereas a chance to experience two adrenaline-pumping laps with one of the 50 internationally certified drift drivers will cost AED 200 per person. One can even learn to drift with a professional trainer for up to 20 minutes for AED 500 at the drift competition event.
Broncos Meet-Up: The Al Marmoom desert calls upon all the fans of the Ford Bronco for a unique opportunity to embrace and revel in their shared passion for the legendary off-roader from the blue oval brand.
January 10
Mirdif Motor Show and Parade: 10 and 11 January will see a gathering of over 700 vehicles at the Mirdif City Centre for families and car enthusiasts to spectate and enjoy. The Mirdif Motor Show Parade will be hosted on January 10, starting and ending at Mirdif City Centre, where over 700 vehicles including trucks, classic cars, supercars, motorbikes, and even police cars make their way to the rooftop parking for the main showcase event. The show will also feature family-friendly activities consisting of remote-control car races, face painting, and safety workshops.
Block 92: The Block 92 coffee shop at Jumeirah Sunset Mall will offer visitors a chance to savour premium coffee while entering a draw to win an exclusive Bugatti experience, complete with a personal chauffeur for a day. Never a better time to test your luck.
January 11
Michelin 24H Dubai Race: World-class endurance racing returns to the Dubai Autodrome as Michelin 24H Dubai is set to take place between 11 and 12 January. Highlights include nighttime racing, access to the Fan Zone and garage tours for VIP ticket holders.
January 12
WEB3 Auction: The concluding day of the DSF Auto Season will see rare automobiles and unique automotive NFTs go under the hammer at the WEB3 Auction set to take place at the Dubai Design District MOTB Stage. one-of-a-kind items worth over AED 50 million will be up for sale.
