Morgan unveils the new Plus Four aboard the iconic Queen Elizabeth Cruise Ship

The event also held a charity auction with all proceeds set to be donated to Emirates Red Crescent

Earlier this week, Morgan Motor Company, one of the world’s oldest carmakers, launched its new facelifted Morgan Plus Four sports car in the Middle East. The grand unveiling was hosted by Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, beside the iconic Queen Elizabeth 2 cruise ship in Dubai.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

Barring the launch of the new Plus Four sports car, the programme also featured a charity auction of five bespoke prints, each inspired by Morgan’s rich history and heritage. All proceeds from the auction were donated to Emirates Red Crescent.

The event further marked Adamas Motor Group getting appointed to support the wider GCC network with a suite of Managed Services, in addition to their continued efforts as an exclusive Retail Partner in the UAE and Bahrain.

“It is a real honor to return to Dubai to help showcase the new Morgan Plus Four in the region, following its launch in April. We are thankful to Adamas Motor Group for their outstanding work in developing the Morgan brand locally, as well as for their continued commitment to the highest quality of customer experience. We are confident that their unique approach, combined with the timeless appeal of Morgan sports cars will resonate deeply with the discerning owners and automotive enthusiasts in the Middle East.” Massimo Fumarola, CEO, Morgan Motor Company.

The new Morgan Plus Four features a lightweight aluminium structure with a BMW-sourced 2.0-litre four-cylinder turbocharged engine bolted to it delivering 255hp. The 0-100kph sprint takes 4.8 seconds and Morgan claims the new Plus Four boasts enhanced chassis dynamics and refined interior to ensure a thrilling driving experience. Additionally, the Plus Four benefits from a range of customizable options allowing customers to create a truly bespoke driving machine. 

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