Al-Futtaim Group launches a new EV content platform called EVLife.ae
Al-Futtaim Electric Mobility Company, an EV-dedicated division of the Al-Futtaim Group, has brought some of the leading EV brands, such as BYD and Polestar, to the UAE alongside developing its charging platform, Charge2Moov. The firm’s vision now extends to addressing greater public awareness of e-mobility adoption by launching an editorial platform called EVLife.ae. This platform will comprise a variety of curated content on the latest developments seen in the world of e-mobility around the world, alongside the benefits of going electric, how-to guides for first-time EV buyers, reviews of the latest EV models, interviews with industry experts, and news on governmental policies affecting electric mobility. The content will be published in English and Arabic and feature non-biased news, updates, research, and information covering multiple brands, not limited to Al-Futtaim Automotive brands.