The 2022 Icons of Porsche festival registers record 15,000 attendance

The Icons of Porsche event also hosted the regional premiere of the 911 Dakar and 911 GT3 RS

The 2022 Icons of Porsche festival has reported record numbers to cement its place among the Middle East’s premier automotive exhibitions. The recently concluded second iteration of the two-day car festival witnessed a footfall of 15,000 individuals, more than double the paltry 7,000 guests from the previous year.

Over 1,100 Porsche owner vehicles showed up at the carnival, with 150 units comprising only the classics. Part of the humongous attendance could be due to the ‘Safari Edition’ theme for the 2022 edition that aligns directly with the Middle East and its taste for off-road adventures. The carmaker further hosted the regional premiere of the 911 Dakar, 911 GT3 RS and 911 Sport Classic, making the fan-filled Icons of Porsche festival an ideal platform for such launches.

This being a car festival, Porsche got four classic sports cars from the Porsche Museum shipped from Stuttgart to Dubai. The cars in question were the 1986 Porsche 959 Paris-Dakar, the 1981 Porsche 911 C 5 (SC) San Remo, the 1981 Porsche 924 GTS Rallye and the 1978 Porsche 911 SC Safari, all aligned with the ongoing Safari theme in the festival.

Apart from a sea of Porsches, fans also witnessed racing legends such as Mark Webber, Timo Bernhard and six-times Le Mans 24-Hour winner Jacky Ickx in person. An off-road ride around a purpose-built track in the Cayenne SUV thrilled numerous guests. Another star attraction was the ‘Safari Camel’, the ‘in-real-life’ recreation of famous artwork by renowned digital artist Chris Labrooy.

“Everyone involved in Icons of Porsche is overwhelmed by the increased number of visitors that attended this year’s festival,” said Dr Manfred Bräunl, Chief Executive Officer of Porsche Middle East and Africa. He further commented, “In just two years Icons of Porsche has grown from nothing to become the largest car festival in the Middle East. This shows just how strong the Porsche community is in this region.”

“Icons of Porsche shows how strong the passion for Porsche is among people of all ages. This is why we have announced the 2023 date, so that everyone can set this weekend in their calendars a full 12 months in advance.” Porsche announced the 2023 season of the Icons of Porsche festival will be conducted between the weekend of 18-19 November 2023. The forthcoming season will further see the brand celebrate 75 years of Porsche sports cars.

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