Aston Martin marks new era with a new logo

To feature in brand’s upcoming new range of sports cars

Last weekend’s French Grand Prix marked Aston Martin’s 100th anniversary since its first entry to a Grand Prix race. To celebrate the same, Aston Martin donned its original button logo on the nose of its Formula 1 cars. But the body had the latest Aston Martin logo on its racing green livery. 

The ‘winged’ logo has seen over half a dozen tweaks in the British sports car brand’s 102-year-history. The latest one, designed in collaboration with British art director and graphic designer Peter Saville, adopts a more minimalistic and cleaner-looking approach than the current logo updated in 2003. The physical badges are said to get fabricated by artisans in Birmingham’s jewellery quarter.

Aston Martin claims the new logo will get installed on the brand’s upcoming range of new-age sports cars. The new logo further celebrates the latest investment of £650 million from The Saudi Public Investment Fund (PIF), led by crown prince Mohammed bin Salman, marking a new era for the firm in the tech-laden electrified future.

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