British fashion banner Mallet London launches its AW23 clothing collection. The launch came in collaboration with influential UK talents such as grime legend Ghetts, Berna, One Wheel Wavey and Silky. The Mallet London AW23 collection pays homage to the UK’s “Local Legends”, featuring a variety of heavyweight 400gsm tracksuits, shorts, and t-shirts. All apparel products are crafted from 100% organic cotton, boasting pleasing colours like pristine White, understated Stone, classic Black, earthy Olive and more. The entire collection is available in the UAE at Mallet’s official website, starting at AED429.

Zuma Mykonos, an authentic Japanese restaurant offering the best sunsets in Greece, as self-proclaimed, now receives a month-long transformation (1st August to 4th September) by French heritage Maison Louis Vuitton. The luxury fashion banner brings the LV By the Pool collection to life for guests to experience the best of fashion, food and entertainment in Zuma’s contemporary location. Guests can enjoy relaxed mornings by the pool, complete with Louis Vuitton pool accessories, comprising pillows, towels and sun beds from the brand’s By the Pool collection. Earlier this summer, both brands collaborated to open two pop-up boutiques, where guests can shop the exclusive ‘Neverfull Mykonos resort bag’ and By the Pool collection, alongside men’s and women’s summer collections, shoes and more.

German luxury fashion house MCM’s latest Autumn/Winter 2023 collection sees the brand conceptualise classic American aesthetics while voyaging to the vintage. The new line, called the Bandana Monogram, combines MCM’s Visetos diamonds with traditional paisley patterns and transforms the brand’s house codes into dynamic motifs inscribed across backpacks, handbags and x-body bags. The hoodies, tees, jerseys and knitwear are developed from organic featherweight cotton combined with nylon materials and feature youthful and vibrant designs. The new MCM Bandana Monogram line boasts big, bold graphic prints and oversized patterns tailored for relaxed silhouettes. This assortment is part of the Space Cowboy capsule and gets retail across MCM stores and its online website shop.

American footwear brand New Balance has launched an exclusive new collection with a campaign featuring UK’s most promising rap sensation Sainté and Emmy-nominated actor Storm Reid. This campaign features celebrities lounging in stylised representations of their childhood bedrooms while wearing a model from the new collection comprising the 530, 550 and the 2002 R. The original 550 debuted in 1989 as a basketball shoe and was reintroduced in 2021, featuring blue, red, and black pops to celebrate summer. The 530 sneaker is a throwback to one of New Balance’s classic running shoes. The New Balance 2002R casual shoes get inspired by the popular MR2002 that mimic the running style of the 2000s in a modified mule silhouette. Prices for these shoes start at AED429 and extend to AED1000, with this footwear collection currently available to buy in the MENA region across stores or online exclusively at the Foot Locker website.

The Singapore-headquartered fashion brand Shein has introduced an exclusive menswear range in the Middle East. The collection has been created in collaboration with Saudi influencer – Hattan. Hence, Shein X Hattan. The selection of apparel is bucketed under three categories – Smart Casual, Leisure Vacation and Sport Casual.

The first one – Smart Casual – is tailored to young men between 19-26 years, focused primarily on fabric, fit and function. The collection combines black, white and grey Morandi colours and earthy shades here. The second category – Leisure Vacation – includes floral shirts, summer t-shirts, shorts and casual footwear. And the third one – Sport Casual – justifies the name through apparel in classic check jacquard, neat silhouettes and shiny texture.

The Shein X Hattan collection will be available online in the Middle East from July 27, 2023.

British clothing and footwear brand Mallet London has launched a versatile and stylish sneaker one can wear everywhere called Popham in the UAE. The Popham features a suede and neoprene upper with a unique perforated design and signature Mallet metal heel clip. The sneakers also have a durable rubber sole for grip and comfort. It’s available in a range of colours, from classic black to bold red, with prices starting from AED 871.

22Ahead, a UAE-based men’s fashion banner, gets relaunched with a renewed commitment to producing 100% sustainable and eco-friendly products. The 22Ahead’s ethos comprises the usage of 100% organic fabrics, all with global recycled standard certifications. And the devotion towards sustainability extends even to the packaging as it gets developed using 100% recycled and recyclable materials. The brand further wants to promote the idea of circularity and waste reduction and subsequently offers a unique Clothing Return Program. Under this scheme, customers can return clothes after six months and receive an AED 50 website voucher in return, whereby the returned clothes are donated to those in need in the UAE or beyond. Saad Tariq, Founder and CEO at 22Ahead, said: “Originally established in October 2022 as a high-end online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive change in our society and the environment.”

The capital of UAE, Abu Dhabi, has become home to Puma’s largest outlet in the region. Located in the Hamdan Street shopping district, it occupies a real estate of 700 sq. m. With such a space in the factory outlet, Puma will showcase its wide variety of sportswear and apparel. The collection will cater to all age groups, genders and sports interests. That includes running, training, team sport, motorsport and sport style. The store also has official merchandise of Manchester City, Coca Cola and Neymar Jr.

If you’re someone who wants to omit applying sunscreen creams but is struggling to find suitable eyewear that offers daily sun protection, especially post-laser and cosmetic treatments, Aura Sunwear might be your answer. A premium sunwear brand, Aura Sunwear designs its products to protect people of all ages from sun damage, and this year marks the lifestyle firm’s first launch – UV Shields. The brand claims the new UV Shields are recommended by doctors and medical professionals as these block 99% of UVA & UVB rays and provide chemical-free sun protection. It gets designed in 4 different styles, each in a unique colour. This sunwear offers UV protection and heat-resistant technology in the lens, capable of keeping the face cool on hot days. Aura’s UV Shields are being pushed as a solution for people who get facials, aesthetic treatments, and procedures that make the skin photosensitive whilst doubling up as a privacy shield that hides any bruises, swelling or redness from the public eye. Prices for Aura’s UV Shields range between AED 248 – 386.

An announcement comes from the Emirates Motor Company, the official dealer partner for Mercedes-Benz in Abu Dhabi. A new dedicated website for authentic Mercedes-Benz Lifestyle products and accessories has been introduced. On the portal, visitors will find four main sections for shopping – Vehicle Accessories, Clothing, Lifestyle & Collection and Featured Collection. That means one could purchase anything from jackets, shirts, shoes, model cars and fashion accessories to custom-fit car covers, multimedia systems and navigation tools. The link to the said website is – https://accessories.mercedes-benz-mena.com/abu-dhabi