Athletic gear and footwear specialists, ASICS and an Instagram mood board HIDDEN NY, are bringing their eagerly awaited collaboration to the Middle East for the first time, with the global launch of the collaborative GEL-VENTURE 6™ SHIELD shoe at Sole DXB 2024. Building on the success of their earlier GEL-NYC™ collaboration, this partnership continues to push creativity, drawing inspiration from gemstone laboratories and archaeological explorations.
The collaboration is meant to debut at Sole DXB, which runs from December 13 to 15, 2024, with artists likes of Hanumankind making their appearances, the event is meant to offer an immersive experience blending art, culture, and design. Those attending can delve into an archaeological-themed activation featuring hidden treasures at the ASICS booth, while participating in interactive activities like Fossil Print and Screen Printing, creating bespoke collectibles and one-offs aligned with the theme.
In addition to the collaboration, the event will showcase exclusive HIDDEN NY merchandise and a pre-launch of ASICS’ SS25 sportstyle collection. If you want to now more, check out me.ASICS.com.
