Fashion

Initio Oud For Grace and the secrets of its heart

• Initio adds Oud for Grace, a woody, ambery, spicy eau de parfum, to its Black Gold Project collection. • Bergamot, precious woods, vanilla and praline give oud a more lifted, controlled shape. • The unisex 90ml bottle costs AED 1,620 on the brand's UAE online store.

What is Initio Oud for Grace?

Initio Oud for Grace is a new eau de parfum from Initio Parfums Privés, the French house that has made functional fragrances since 2015. It joins the Black Gold Project, a collection that centres on oud and lives by the motto Conquer, Reign, Shine. There, it sits beside Oud for Greatness, Oud for Greatness Neo and Oud for Happiness, so the collection now counts four takes on the material. Like every scent from the house, it is unisex and comes from France. This one, however, aims for restraint rather than raw force.

What does Initio Oud for Grace smell like?

Initio places the scent in the woody, ambery, spicy family. Bergamot opens with bright, sharp clarity, and black pepper adds a crisp edge. Sandalwood, cedarwood, and guaiacwood then wrap around the oud, giving it texture and depth. Vanilla and praline add warmth, though the house frames them as a quiet pull rather than sweetness. As a result, the house describes it as lifted yet deep, balanced yet powerful and never heavy.

Initio Oud For Grace: A collage of three images with the 90ml bottle with its box on the left, the top of the cap on the top-right and a top-shot of the 90ml bottle on the bottom-right.

What makes Oud for Grace different?

The Black Gold Project has long treated oud as a raw, magnetic material. With Oud for Grace, the house sharpens it into something more precise. It blends oud with modern molecular perfumery, so the result feels both ancestral and modern. Initio calls oud the wood of the gods, and across the range it pairs the material with the symbolism of sacred geometry. The brand also describes its scents as functional fragrances. It says Oud for Grace pairs the oud with selected active molecules in a composition that centres on confidence and presence.

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Who is Oud for Grace for?

Initio pitches the scent at people who carry authority with ease. In the house’s view, power no longer needs to shout. Instead, it shows in composure and quiet presence. Oud for Grace captures that shift, favouring confidence that doesn’t feel the need to show off.

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Initio Oud For Grace: A collage of three images with the 90ml bottle in the centre, a 1.5ml spray bottle on the left and a 5ml bottle on the right

What does the Oud for Grace bottle look like?

The bottle follows the Black Gold Project’s visual language, with a golden emblem inspired by the tree of life. A star sits at its centre, while each of its five points carries a meaning: life, presence, intuition, will and elevation. Together, they point towards a state of grace. The gold emblem also contrasts with the black bottle.

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How much does Oud for Grace cost in the UAE?

On Initio’s UAE online store, the 90ml bottle costs AED 1,620. That matches the other three ouds in the Black Gold Project, which also sell for AED 1,620 at 90ml. Oud for Grace comes only in 90ml. In short, Initio Oud for Grace offers a more composed take on oud at the same price as its siblings.

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