What is the Maison Mirwad Signature Collection?
The Maison Mirwad Signature Collection brings together five new fragrances from the Qatari niche house. The line-up includes Eau Verte, Tendre Étreinte, Fleur de Miel, Oud Velours and Filtre d’Amour. The house will show them at Beautyworld Dubai in October, marking its first appearance at the show.
Rather than change direction, the collection builds on the brand’s existing style. It adds new textures and contrasts while keeping its focus on intimacy and elegance. All five also arrive without a gender label.
Who is behind the Maison Mirwad Signature Collection?
Mashael Al Kuwari founded Maison Mirwad in 2017. She trained in Grasse, and her work pairs European perfumery techniques with the scent traditions of the Middle East. Today, the house’s range spans perfumes, all-over sprays, and bukhoors, with a strong focus on ingredients.
For this collection, she teamed up with Philippe Paparella-Paris, a senior perfumer at Symrise. According to Al Kuwari, the partnership helped her express her vision more precisely. She also views the Dubai showcase as a key moment for the house. Meanwhile, Paparella-Paris describes the process as a genuine dialogue, with both perfumers sharing a respect for emotion and quality.
How did the two perfumers create the collection?
First, the pair agreed on the house’s DNA before developing between 10 and 15 fragrance concepts. Over time, they narrowed these down to five final compositions.
Each scent aims to add something new to the existing range rather than repeat it. As a result, much of the work centred on fresh ways of using raw materials. Paparella-Paris also notes that they let every scent develop at its own pace until it found depth and balance.
What do Eau Verte, Tendre Étreinte and Fleur de Miel smell like?
Eau Verte gives the set its fresh, clean side. Bergamot and violet leaf open it alongside Tea Dreches Absolute, an upcycled ingredient made from materials reused in the tea industry. Orris butter, moss, leather and musk then sit in the background.
Tendre Étreinte, instead, takes a more sensual path. It pairs a geranium oil from Madagascar with cardamom and a tobacco flower accord from Symrise.
Fleur de Miel, meanwhile, balances fruity and floral notes. Osmanthus, jasmine and violet form its heart, while pear and pressed pomelo oil add freshness on top.
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What do Oud Velours and Filtre d’Amour smell like?
Oud Velours offers a modern take on oud. It combines woody notes, leather and saffron with vetiver, patchouli and cinnamon oils from Madagascar. In addition, the Symrise captive molecule Ambronova helps the scent last longer on skin. An oud accord then anchors the base.
Filtre d’Amour, on the other hand, rests on a strong musky structure with cedarwood. Pepper and mandarin brighten the opening, and iris root ties the floral heart to the woody base. As its name suggests, the mood turns seductive.
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Which sizes and strengths are available?
According to the release, the collection will come in four sizes: 75ml, 40ml, 20ml and 7ml. Different glass colours also separate the intense perfumes from the eaux de parfum.
On the brand’s online store, all five eaux de parfum come in 20ml, 40ml and 75ml bottles. In addition, Tendre Étreinte, Oud Velours and Filtre d’Amour appear as extraits de parfum in 20ml and 40ml sizes.
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How much does the Maison Mirwad Signature Collection cost in the UAE?
In the UAE, the online store shows the Maison Mirwad Signature Collection in AED, but checkout runs in Qatari riyals. All five eaux de parfum share the same pricing. The 20ml bottle costs AED 570.65, the 40ml costs AED 828.20 and the 75ml costs AED 1,206.95.
The extraits de parfum, however, sit higher. There, the 20ml costs AED 1,252.40, while the 40ml costs AED 2,141.20. Finally, the store delivers to more than 50 countries, including the UAE.
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