What is the Samba OG x Mercedes-Benz?
The adidas Samba OG x Mercedes-Benz is a limited-edition version of the classic adidas Samba OG. It also marks the start of a strategic partnership between the two brands, and both say more joint projects will follow.
The shoe first surfaced in late January. At the time, the carmaker opened its 140 Years of Innovation anniversary by presenting the new S-Class to the world. Eight months later, the shoe is almost ready to launch.
What does the Samba OG x Mercedes-Benz look like?
The design mixes cues from both brands. On the upper, the stitching follows the diamond pattern found inside the S-Class. Meanwhile, the Mercedes-Benz logo runs across the tongue. According to the carmaker, the shoe pairs leather with a structured textile inspired by its car interiors.
The colour palette uses the monochromatic shades Magic Beige, Grey Five and Black. The Samba itself began life on the football pitch. Over the decades, however, it has become a style classic worldwide.
Why are Mercedes-Benz and adidas working together?
Both companies have long histories and have continued to evolve without losing their identities. Mercedes-Benz has shaped mobility for 140 years, while adidas has done the same for sport and lifestyle over many generations. In addition, both point to a shared focus on innovation, craftsmanship and lasting design.
Christina Schenck is Vice President Digital & Communications and Investor Relations at Mercedes-Benz AG. She links the partnership to a shared passion for design and innovation. In her view, it will also help the two communities grow closer and open new opportunities for fans. Michael Batz, Motorsport Category GM at adidas, says the teams reworked the Samba with design details from both brands. He adds that the result keeps the shoe’s timeless shape.
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How does the shoe link to the 140th anniversary?
The launch sits within the 140 Years of Innovation programme. The anniversary looks back to 1886, when Carl Benz patented the first motor car.
As part of the celebrations, a trio of new S-Class saloons has driven almost 65,000 kilometres through six continents. The three cars carry the names Bertha, Carl and Gottlieb. Their 140 Years. 140 Places. tour began in January at the Mercedes-Benz Museum in Stuttgart. Then, on 13 October, the cars will stop at adidas headquarters in Herzogenaurach. That is also the day orders for the Samba OG x Mercedes-Benz open. From there, the cars start the final leg home, ahead of a grand finale in Stuttgart on 17 October.
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When can you buy the Samba OG x Mercedes-Benz?
Orders for the adidas Samba OG x Mercedes-Benz open on 13 October on the adidas website and in select stores. However, neither brand has published a price yet, and the adidas UAE website does not list the shoe yet. The release also does not say which markets will receive it.
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