Range Rover, the Indian-owned Land Rover’s luxury sub-brand, debuts ‘The London Collection,’ its first lifestyle capsule. Starring Adwoa Aboah, the campaign showcases an eight-piece collection blending classic, versatile styles with bold colours and a unique print inspired by Range Rover’s design language. The backdrop for the new campaign, directed by fashion Creative Director and produced by Marcos Fecchino, is London’s Design District. The collection reflects Range Rover’s refined modernist design with classic lines, placement quilting, and luxurious materials. Intricate details include bespoke zip fastenings on reversible jackets, inspired by Range Rover’s rotary dials, now evolved into digital Pivi Pro touchscreens, along with its exclusive Sunset Gold paint finish.
Adwoa Aboah, British supermodel and actress comments:
“I loved the experience of shooting this campaign in my home city for such an iconic brand. I have worked with Range Rover for a number of years and so it’s a real honour to now be launching its first lifestyle capsule in such an exciting move for them. The pieces are elevated yet playful making you feel free and confident, and I love the versatility the silk scarves can bring to an outfit. My favourite is the About Town print – I like anything that is super wearable and effortless yet still makes me feel put together and chic.”
A distinctive abstract print and recurring contemporary Bodyside motif define the collection, subtly nodding to Range Rover’s design language and silhouette. Inspired by modernist art, the limited-edition colour palette and unique in-house graphic appear on 100% silk twill scarves and are meticulously quilted into the reversible jackets.
Knightsbridge Promenade and Soho Chic Reversible Jackets
The men’s and women’s reversible jackets—Knightsbridge Promenade and Soho Chic—are individually hand-cut, with each panel meticulously placement quilted by expert makers in Italy and the UK. They feature a bespoke zip pull with a chamfered inner ring edge in Sunset Gold, inspired by Range Rover’s renowned paint finish. Knightsbridge Promenade comes in brown with a placement quilted pink side, while Soho Chic features a placement quilted side and a bold graphic print in raspberry and blush.
About Town and Chelsea Blossom silk scarves
The two 100% silk scarves showcase centuries-old craftsmanship from the UK and Europe. About Town is printed in Lake Como, Italy, while Chelsea Blossom is crafted at one of the UK’s last surviving mills in Macclesfield. Produced in low volumes, they feature hand-rolled edges, bold graphic prints, and elegant draping, which is meant to reflect Range Rover’s refinement. Woven on jacquard looms, the luxury virgin wool-cashmere blankets are crafted in Italy, custom-dyed in London Nightfall and Cream Tea, and hand-finished with a blanket stitch. They also feature the collection’s distinctive Bodyside Motif.
Iconic Range Rover aluminum sculpture
The Range Rover lifestyle collection is completed with an iconic Range Rover aluminum sculpture, designed in two colourways, an exclusive Sunset Gold colour and Tourmaline Brown created from a single piece of aluminum.
The Range Rover London Collection will be available for purchase with clients able to experience its quality and craftsmanship at select Range Rover Houses worldwide.
