Born Outside Italy Launched In The GCC

The UAE-based brand blends understated luxury with Japanese and American streetwear culture.

For those who like to keep their footwear selection and section uncluttered, a newly launched fashion brand – Born Outside Italy – could fulfil those needs. Aptly named because it was born in the UAE but is now available across the GCC.

Founded by Alfredo Bandini and Daniele Pe, Born Outside Italy encapsulates their shared passion for understated luxury and the bold streetwear culture. Specifically, the Japanese and USA streetwear mixed with an Italian flair.

The debut collection will feature a series of sneakers. The Sneaker 001 will launch for the UAE customers on May 10, 2024. It will be available via the brand’s official website and exclusively in SVD Middle East, D3 Dubai. Following the first colourway, three more are in the pipeline for the season.

The Sneaker 001 exudes comfort and, with its contrasting colours and shapes, a tinge of 90’s streetwear style. Each pair is made from “premium materials”, including calf leather and suede. They come packed in a custom tote bag. The Sneaker 001 in Lavender Dusk is available for a 24-hour pre-sale from today via the brand’s website. It costs AED 2,250 throughout the GCC.

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