Dubai is home to three new luxury home boutiques, each located in The Dubai Mall Zabeel.
Georgio Armani has opened a new Armani/Casa store. It occupies a space of 360 square metres, and features “five striking glass windows facing the street.”
Bentley Home has opened its “first dedicated showroom in the heart of Dubai.” It is the first Bentley Home showroom in the Middle East.
Bugatti Home has opened a new boutique, the brand’s first such boutique in the world.
Key Features
Armani/Casa store
“The store is fitted with the current design concept first revealed in Milan’s flagship boutique on Corso Venezia which features sleek lines in pale oak, the signature wood chosen for the interiors, covering the interior walls and then thin, vertical slit platinum metal mesh screens hung from the ceiling to filter the light, allowing a muted view of the furniture displayed.”
“The underlying concept behind the store is to create a distinctive atmosphere through a combination of products that range from furniture and furnishings to accessories, décor and fabrics – for both day and night zones – carefully selected for their compatibility in terms of shape, material and colour, and all displayed within a bright but softly lit environment. The space is illuminated with natural light that floods through the glass store front and large windows. The Armani/Casa symbol, the iconic Logo Lamp, has been etched into the wooden panels of the walls.”
“The dynamic, streamlined design of displays underlines the sense of a constantly evolving project, a living environment and bold creativity. The main colour is platinum, with its soft, stylish look, contrasted here and there with the colour tones of objects and accessories. Elegant and fluid, the general effect is one of luxurious freshness, characteristic of the brand.”
“The space showcases the current season’s novelties, including furniture, lamps, upholstered pieces and accessories as well as wallcoverings, fabrics, rugs and textiles.”
Bentley Home Showroom
“The new space marks a defining moment for the British Automaker as it brings the language of the automotive world into a new idea of luxury.”
“Bentley Home design knows no limits, with unexpected curves and pure forms that ensure all pieces of furniture make an extraordinary statement. The collection is defined by precious materials, cutting-edge technologies and the desire to push the boundaries of craftsmanship. A long-running collaboration between Bentley’s design team and renowned Italian furniture-makers Luxury Living Group, each of the stunning pieces is inspired by the flowing lines of Bentley’s cars, a perfect embodiment of elegance, embracing innovation and timeless, transformative luxury.”
“Bentley is world-renowned for its exquisite craftsmanship, and we are excited to bring its iconic home furnishings line to Dubai; the market is rapidly evolving, and we see increased interest in high-end pieces with standout designs and a captivating story to tell. The performance, design and style of your Bentley is no longer relegated to your garage, it’s available for your living room and home office.” – Mubashir Shaffi, Founder & Managing Director of The Mattress Store and Bentley Home’s UAE partner.
“Whilst our Bentley Home collections are featured across numerous high-profile projects in the UAE to date, now is the time to open a physical showroom, so that design enthusiasts can see, touch and feel our pieces. The collection showcases our relentless pursuit of innovative, sustainable materials and the latest production technologies to provide designs and finishes that are unique in shape, contoured and elegant.” – Andrea Gentilini, CEO of Luxury Living Group.
Bugatti Home boutique
“The new space is bright and contemporary, the furniture pieces creating a trendsetting aesthetic reflective of simple elegance, meticulous attention to detail and dedication to perfection. The opening follows the launch of Bugatti Home’s third collection at Salone del Mobile in Milan earlier this year and marks an evolution in both the brand’s design philosophy and retail growth strategy.”
“A true testimony of the rich legacy of the Bugatti brand, Bugatti Home reinterprets the values of the hyper sports car brand founded by Ettore Bugatti in 1909, through three exclusive collections reunited for the first time since the launch of the very first collection in 2016. The world’s first boutique now offers the quintessence of the incomparable Bugatti way of living in one place, a striking display of pure design and craftsmanship.”
“The opening of the world’s first Bugatti Home boutique marks a new milestone for the brand as it continues its trajectory of growth, strengthening its positioning and reaffirming its commitment to offering authentic unrivalled experiences beyond automobiles.”
“Dubai is a key market in terms of design, with a booming real estate industry, daring architecture, and a deep understanding of luxury lifestyle. Opening our first Bugatti Home store in the city is an exciting moment for us and comes not long after the unveiling of our Bugatti Residences project also in Dubai. With this expansion, we enter a new phase of our journey within the world of fine living: showcasing our exclusive Italian, hand-crafted furniture globally.” – Wiebke Ståhl, Managing Director at Bugatti International.
Our Thoughts
All three boutiques convey the design language and values of their respective brands. For those who love fashion, the Armani/Casa store might be the best fit. Those who love high-end automobiles, the Bentley Home Showroom or Bugatti Home boutique might entice them a great deal more. Customers might want to mix and match from any two or all three boutiques.
It is common for brands like Bentley and Bugatti to branch out into categories unrelated to their core business. Bugatti Residences by Binghatti, Burg Binghatti Jacob & Co Residences, and Mercedes Benz Places – all in Dubai – are other examples. Restaurant F.P. Journe in Geneva, Switzerland, is an example of a famed independent watch brand branching out into a restaurant.
Image: Bentley Home Showroom (also Header image).
Those looking to decorate a new home, or re-decorate an existing home, the Armani/Casa store, Bentley Home Showroom, or Bugatti Home boutique will provide fabulous options. Exciting times ahead.
Additional Details
The Armani/Casa store, Bentley Home Showroom, and Bugatti Home boutique are in The Dubai Mall Zabeel.
The Mattress Store is an exclusive retailer in the UAE for all three brands.
“With beginnings in 2012 as a pioneer in the UAE’s high-end, speciality sleep market, The Mattress Store has since expanded to become a fully-fledged luxury interior retail and design consultancy business with a total of 24 showrooms across the UAE.”
Luxury Living Group manufactures furniture for Bentley Home and Bugatti Home.
“Luxury Living Group is leader in the design, manufacture and distribution of luxury furniture for some of the most important brands on the international scene: Versace, Dolce&Gabbana, Trussardi, Bentley Motors, as well as its own brand, Luxence Luxury Living.”
