What does Burberry’s festive 2026 season celebrate?
This festive season, Burberry celebrates 170 years, and cashmere sits at the heart of its gifting. For men, Burberry cashmere spans knitwear, outerwear, scarves and cold-weather accessories, with new textures and colours across familiar pieces.
Meanwhile, Burberry’s festive campaign, Wrapped in Burberry: Celebrating 170 Years, sets the mood. According to Daniel Lee, Burberry’s Chief Creative Officer, the brand wanted a proper party for its 170th anniversary. Harmony Korine directed the campaign film, a playful spin on a traditional British Christmas at an English country house. Pierce Brosnan and Fiona Shaw star, welcoming guests from film, fashion and sport, such as Nico Parker and Dwyane Wade. From golf buggy races to party games, the story builds to a celebration beneath an oversized disco ball. In the end, even Brosnan joins the dancing. Mark Peckmezian shot the campaign photography, and Tamara Rothstein styled the looks.
Which Burberry cashmere pieces stand out for men?
First, the knitwear. The crew-neck Cashmere Sweater pairs ultra-soft cashmere with a touch of stretch and a classic fit. Tonal elbow patches, chain-stitched shoulders and a knitted Knight at the hem finish the Cashmere Sweater, which costs AED 4,550. Shades include ivy green, horizon blue and garnet red. Similarly, the collared Cashmere Cardigan shares those details and adds a buttoned front, for AED 4,690.
The slim-fit Cashmere Blend Sweater, meanwhile, comes in lightweight cashmere-blend jersey. A discreetly embroidered Knight sits on the chest, while a House Check trim runs inside the neckline. The Cashmere Blend Sweater costs AED 4,050 and comes in shades such as torrent blue and anchor green.
Then there’s outerwear, cut to a classic fit in cashmere. The Mid-length Cashmere Hastings Trench Coat has a double-breasted front, a belt and an undercollar in archive beige Burberry Check. Burberry brushes the cashmere for a soft finish. In grey melange, the Hastings costs AED 16,500. For a shorter cut, the Cashmere Bloomsbury Harrington Jacket brings a two-way zip and a rib-knit hem. The Bloomsbury comes in black for AED 11,500. Finally, the Short Cashmere Scafell Car Coat, crafted in Italy, adds a waist drawcord and utility-style pockets. Burberry styles it with the collar up, so a flash of House Check shows. The Scafell comes in light honey beige at AED 14,900.
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What Burberry cashmere scarves and accessories are on offer?
Burberry’s House Check cashmere scarf comes from a Scottish mill founded in 1797. Traditional looms weave the cloth, and each scarf goes through more than 30 steps. The process also includes a wash in local spring water and brushing with teasels, a type of dried flower. Available in dozens of colours, the House Check cashmere scarf costs AED 2,290.
This season, the range adds a new Blackwatch Check scarf, taking its cue from historic tartan. Specifically, it draws on the tartan of the Black Watch, a Scottish regiment that guarded the Highlands in the 1700s. The Blackwatch Check Cashmere Scarf comes in dark marine blue and also costs AED 2,290.
New cashmere-blend beanies, socks and gloves round out the cold-weather edit. The Blackwatch Check Cashmere Blend Beanie costs AED 1,490, and the matching gloves cost AED 1,150. Together with the Blackwatch scarf, they form a coordinated set in dark marine blue.
Beyond cashmere, the men’s collection also includes City Check bags and wallets, plus an iron grey briefcase.
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How does Burberry personalise festive gifts?
Burberry also offers a complimentary embroidery service this season. Customers can pick new symbols and thread colours. Each piece can carry up to five initials or icons, on gifts like a scarf or a cashmere sweater. Gift wrapping is complimentary, too. Burberry hand-ties its gift boxes with ribbon, while signature accessories go into a newly designed scarf tube.
Where can you buy Burberry cashmere in the UAE?
UAE shoppers can buy Burberry cashmere for men online, with prices in dirhams. Selected styles also qualify for complimentary monogramming. In addition, Burberry’s UAE stores include The Dubai Mall and The Galleria Al Maryah Island in Abu Dhabi. Both stores offer gift packaging and bookable appointments.
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