While the world chases “virtual clarity”, Maui Jim is bringing focus back to the real world—only now, it’s sharper, bolder, and more vibrant than ever. Meet the Ho’okipa Ultra, featuring Maui Jim’s most advanced polarized lens to date.
The American sunglasses maker headquartered in Peoria, Illinois, has developed a groundbreaking lens technology designed to elevate your view of the real world, with richer colours, crisper details, and no distortion. In an age dominated by AR, filters, and AI, Maui Jim chooses a different route. This according to the manufacturer is said to enhance reality instead of changing it.
Crafted for active lifestyles and outdoor performance, the Ho’okipa Ultra combines advanced technology with a streamlined, unisex design, appealing to modern minimalists, tech enthusiasts, and style purists alike.
Product Highlights
The Ho’okipa Ultra features next-generation polarised lens technology that delivers unmatched sharpness, clarity, and true-to-life colour. Its featherlight and impact-resistant design is built to keep up with active, outdoor lifestyles. The unisex wraparound frame offers a modern evolution of a beloved Maui Jim classic, providing both style and functionality. Importantly, the lenses provide pure, uncompromised optical precision with no digital enhancements or artificial effects.
About Maui Jim
Maui Jim began in 1987 as a small company selling sunglasses on Ka’anapali Beach in Lahaina, Maui. To meet the need for eye protection from intense glare and harmful UV while enhancing the island’s vibrant colours, it developed the innovative PolarizedPlus2® lens. Starting with a Classic Collection of seven styles, the brand has grown to offer over 125 polarized sunglasses and 125 eyeglass styles, all providing 100% UVA and UVB protection. The original Lahaina office still handles design and testing. In 2022, Maui Jim became part of Kering Eyewear, under the global luxury group Kering, which manages brands like LINDBERG, Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Brioni, Dunhill, Boucheron, Pomellato, Alaïa, MCQ, and Puma. Currently it is the third-largest producer of sunglasses in the world.
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