Oakley Signs Eyewear Deal With Fortnite
California-based eyewear brand Oakley has inked a multi-year partnership with one of the most popular online video games – Fortnite. According to the deal, the former will release exclusive eyewear collections donning some of the aspects of the famous video game. The collaboration starts with two designs, both boasting the mark of Fortnite’s Battle Royale’s Victory Crown etched on the lens.
The first is the Oakley Helux Fortnite. It comes with the brand’s proprietary Prizm Gaming 2.0 Lens Technology, reducing glare from OLED and LED displays without compromising the sharpness. The second is called Oakley Hydra Fortnite. It’s better suited for outdoor adventures, packing a golden Prizm 24k lens.
The Oakley X Fortnite collection will be available exclusively on the eyewear brand’s official website starting November 29, 2023.
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