Alongside the large range of products, the revamped store will also include customisation zones where visitors can have their jerseys personalised.

Sportswear giant Adidas have opened doors to it’s recently-revamped store in The Outlet Village, which also happens to be the brand’s largest outlet store in the region. With the refreshed store, Adidas is introducing a more modern and technologically advanced retail space, offering athletes and customers original merchandise, exclusive in-store collections and for the first time in Dubai, customised pieces.

The revamped retail store which spans an impressive 1,350 square meters, has been designed to create a “lively experience with engaging digital elements”, which allows for customers and fans to check out a great range of products from the world of adidas Originals, athleisure, and exclusive in-store collections, all available at more budget-friendly, discounted rates.

Alongside the its expanded array of products, the store will include customisation zones where visitors can have their jerseys personalised—perfect for collectors and gift shoppers.

For those who don’t know, The Outlet Village is a hidden gem of a shopping destination with great brands and plentiful parking. It is located adjacent to Dubai Parks and Resorts, and offers shoppers unbeatable discounts year-round. The Adidas outlet joins over 100 other fashion and sportswear stores featuring brands from around the world.

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