New Balance, a leading sports footwear and apparel manufacturer, has inaugurated its ninth store in the UAE, marking a key milestone in its regional expansion. Strategically located in Dubai’s upscale Nakheel Mall on Palm Jumeirah, the new store aims to deliver an immersive retail experience tailored to athletes, sneaker enthusiasts, and fashion-forward consumers. This opening brings the brand closer to communities across the UAE and the wider MENA region.
The store showcases a carefully curated range of New Balance’s performance and lifestyle collections, including running shoes, training footwear, and athleisure apparel. Designed to cater to both athletes and everyday shoppers, the space combines innovation, comfort, and style, allowing customers to explore the brand’s latest products firsthand.
Stuart Henwood, Senior Director for New Balance MEAI said:
“The store opening at Nakheel Mall marks another important step in our regional expansion. As one of the fastest-growing brands globally, with a CAGR of over 30% in the past three years and a record-breaking USD 7.8 billion in revenue in 2024, New Balance continues to build momentum toward our $10 billion goal and beyond. Our growth is fuelled by a direct-to-consumer mindset, strong partnerships, and a focus on the intersection of sport and culture. With Nakheel Mall being one of Dubai’s most prominent shopping destinations, it is the perfect location to contribute to the vision we have for New Balance.”With several new store openings planned across the Middle East, including Saudi Arabia, Morocco, and the UAE, New Balance remains committed to enhancing its presence and accessibility throughout the region.”
