Athletic gear and footwear brand New Balance has partnered with Sun & Sand Sports, a premier sports retailer, to launch an exclusive collection, featuring unique colorways of its iconic shoes and apparel. Available at SSS stores from January 15, 2025, it’s “designed to inspire runners to embrace the playful perks that come with their active lifestyles”.
Sun & Sand Sports, based in the UAE, unveils its exclusive never-before-seen colorways of its iconic range, the Fresh Foam x 1080v14, including White-Black/Ginger Lemon, Clementine/Sea Salt, and Black Cement/Sea Salt. Combining unmatched stability, support, and breathability, the 1080v14 is a neutral cushioning running shoe designed for long-distance runners and those seeking a balance of comfort and support.
Stuart Henwood, Senior Director of New Balance in the Middle East, Africa, and India said:
“This collection reflects our belief that running and fitness should be as unique as the individuals who pursue them. Through our partnership with Sun & Sand Sports, we hope to not only offer a new product drop but also invite people to explore what running can mean to them. This collaboration with Sun & Sand Sports allows us to extend this message, ensuring accessibility and inspiring even more people to take their first step into fitness.”
Mohamed Bodiat, Senior Vice President – Brands of GMG said:
“Partnering with New Balance allows us to bring the best in performance footwear and apparel to our customers. With Sun & Sand Sports’ first-ever exclusive collection, we are proud to represent a shared commitment with New Balance to encouraging active lifestyles and making fitness accessible to all.”
The New Balance x Sun & Sand Sports collection launches January 15, 2025, in SSS stores and online across Malaysia, Singapore, and the GCC.
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