Acqua di Parma has opened a new elegant boutique in Riyadh, the capital city of the Kingdom of Saudi Arabia (KSA). It is the Italian brand’s first boutique in the KSA.
Founded in 1916, Acqua di Parma is an Italian lifestyle and fashion brand, renowned for its fragrances, candles and fragrance diffusers, body collection (bath and body products, hair care, and hand care), Barbieri (Italian shaving products, skincare, shampoo and beard accessories) and gifting items. Headquartered in Milan, Acqua di Parma is owned by LVMH. Guilio Bergamaschi is the brand’s CEO.
Image: Acqua di Parma’s iconic Colonia. (Image credit: Acqua di Parma website.)
Acqua di Parma’s new boutique is located in Riyadh Park Mall, a sought-after shopping destination in Riyadh. It joins the brand’s other international boutiques, located in Milan, Rome, Paris, Miami, China (multiple stores), Taiwan, and Japan. Known as the Riyadh Park Mall Boutique, it follows on the success of the brand’s boutique launches in UAE and Qatar.
“Saudi Arabia represents a strategic step towards the expansion of the brand further across the Middle East enriching the Kingdom’s retail landscape with timeless elegance.”
The Riyadh Park Mall Boutique spans an area of 54 square metres.
“The Riyadh Park Boutique is strategically positioned within the heart of the shopping centre, offering an exquisite Italian Arte di Vivere experience to Saudi Arabia’s finest clientele. The boutique serves as a testament to Acqua di Parma’s seamless blend of Italian sophistication and the opulence of the Kingdom of Saudi Arabia.”
“The boutique reflects modern Italian artistry, blending a rich heritage with the nuances of contemporary retail. Dominating the heart of the boutique is the fresco by Pictalab Wallpaper, an artistic piece that echoes the grandeur of traditional Italian mosaics. This splendid creation forms a captivating backdrop, celebrating the finesse of Italian craftsmanship.”
“Within this elegant setting, the Acqua di Parma Colonia fragrance takes centre stage, showcased against a luminous wall in a repeating pattern. The store’s layout, featuring three arch-shaped bays, offers a dynamic and flexible product display with a nature and classical-themed fresco that contrasts the geometry of the mosaics. This versatile design allows an evolving narrative highlighting the Maison’s lifestyle offerings.”
“A unique enclave is dedicated to the Home Collection, where clients can browse iconic items including the Cube candles. In addition, the Art of Gifting animations bring an interactive element to the boutique, offering personalized experiences with an engraving machine.”
“Complementing the boutique’s narrative is the Heritage Wall, which succinctly encapsulates the essence of Acqua di Parma through key motifs and stories. This area is crafted to be an inviting oasis, complete with a mini zone designed for relaxation and discovery, augmented by a serene fountain. Here, customers are encouraged to explore Acqua di Parma’s extensive range of ancillary products.”
Our Thoughts
Image: Acqua di Parma’s renowned scented candles. (Image credit: Acqua di Parma website.)
Acqua di Parma’s new Riyadh Park Mall Boutique brings Italian style and flair to exclusive clientele in Riyadh, a vibrant and dynamic city. It strengthens the brand’s position in the Middle East, among the most dynamic consumer markets in the world. Based on images and supporting information, the boutique looks elegant and tastefully decorated, offering an intimate space to experience the creations of this 108-year-old iconic Italian brand.
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