Apparel and footwear manufacturer, New Balance announces Grey Days, a month-long tribute to its signature colour, uniting ambassadors and athletes through special-edition products, events, and stories.
First introduced in the 1980s for urban running, Grey remains a symbol of New Balance’s commitment to craft, quality, and fearless independence. As running shoes moved from leather and suede to synthetics like nylon, bright colours and whites became the trend. Defying convention, New Balance embraced Grey – which is said to reflect its independent spirit and blending seamlessly with urban roads.
Grey Days 2025 celebrates Grey as a symbol of limitless possibility, featuring 21 footwear and 11 apparel styles—from timeless classics to modern favourites. Highlighting the collection is the rare 1300JP, reissued only once every five years, prized for its craftsmanship, exclusivity, and iconic status in global sneaker culture.
Key launches throughout Grey Days will include:
May 1: The Grey Shop launches in New Balance stores and on NewBalance.com and will include new and existing Grey styles from our lifestyle, performance, Numeric, and kids ranges, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, and more, in addition to a selection of timeless Grey apparel.
May 14: The 1906 Loafer launches. A reenvisioned classic penny loafer, this juxtaposition of sneaker and formal wear has been in high demand since launching late last year and will be priced at AED 899.
May 22: The ABZORB 2010 and 471 launch. The latest model launches from New Balance. Both are inspired by the brand’s running heritage, ABZORB 2010 being a progressive take on 2000s-era running and 471 being the consumer’s new go to reimagined from ‘70s running silhouettes. The ABZORB 2010 is retailing at AED 899 and the 471 at AED 649.
May 29: The 1300JP launches. Released just once every five years, New Balance’s 1300JP has become one of the sneaker world’s most sought-after styles, priced at AED 1349.
Grey Days styles will be available globally in brick-and-mortar New Balance stores, as well as online at NewBalance.com and select retailers in May with retail pricing from AED 149.
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