New Speedier And Bouncier Asics Novablast 5 Running Shoe Launched In The UAE; Starts At AED 595

Key updates include an Engineered Jacquard mesh, a gusseted tongue and a FF BLAST MAX foam midsole that boosts bounce by 8.5 percent 

Wanting to best your current 10k PR? Japanese sportswear manufacturer ASICS has launched the ASICS NOVABLAST 5, the latest in its bounce-focused category, featuring lightweight materials and ASICS’ new midsole for a more energized, comfortable run. 

Key updates of the highly-anticipated NOVABLAST 5 include improved midsole foam, enhanced upper breathability with Engineered Jacquard mesh, and a gusseted tongue for a secure fit, inspired by the more performance-focused SUPERBLAST line. With FF BLAST MAX foam cushioning, initially introduced last month on the GLIDERIDE MAX,  the shoe boosts bounce by 8.5% from its predecessor, and retains its signature geometric midsole. In fact, this is the only shoe in the ASICS product range that utilizes a complete FF BLAST MAX technology midsole. Besides this, the inclusion of a pod-like groove in the forefoot improves springy sensation, enabling runners to feel propelled forward with each step. All of this come together to add to the shoe’s energetic feel. 

Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST™ 5 shoe said:

“We approached the design and structure of the NOVABLAST™ 5 shoe in a way that would allow the FF BLAST™ MAX to show its full potential for the consumer,” He added, “Visually, we wanted the design to mimic the wearer’s dynamic experience and underfoot feeling as they run in this latest version of the NOVABLAST™ line.”

The shoe will be exclusively pre-launched across the ASICS stories and website from 15th November onwards for AED 595 (excluding VAT).

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