Popular eyewear brand Oakley has launched a new 2023 Lifestyle campaign with two products, BXTR and HSTN, headlining the movement. Both eyewear styles are said to be “born from the minds of Oakley designers and friends of the brand”. While the HSTN is an evolution of the original sunglasses first introduced by Oakley in 2021, the BXTR features a shield design and a modernized trigger stem inspired by Oakley’s original Razor Blade sunglasses, blended with the latest style to elevate individuality. The 2023 Oakley lifestyle campaign sees brand ambassadors such as Kylian Mbappé, Damian Lillard, and Alexia Putellas talk about how people come together to illustrate that there’s always “More Than Meets The Eye” via a series of films. And joining the bandwagon are Oakley's latest athlete recruits – rising American soccer star Trinity Rodman and 2022-23 NBA Rookie of the Year Paolo Banchero. One can view the Lifestyle campaign films on Oakley's Youtube channel or Oakley's website. 

Famed road cyclist Mark Cavendish boasts a tied record for the most Tour De France stage wins of all time (34) and to celebrate the illustrious 17-year career, popular eye brand Oakley launched the Mark Cavendish Signature Series Kato. The new Kato benefits from design inputs lent by Mark Cavendish himself whilst featuring a white frame with Prizm 24K lenses that symbolises the cyclists' many victories. A “Cav” etching on the lenses is another design element incorporated by the cyclist that mimics his passion for Greek mythology. This special edition has gold accents and comes in a unique micro bag pouch. Cavendish was one of the first major athletes to wear Oakley Kato, having continued to wear the frame during the 2021 Tour De France

Have all the sports-inspired apparel except the eyewear? Oakley has you covered with its latest release called the MUZM Racing Jacket. Limited to 375 pieces only, this performance eyewear is a modern interpretation of the brand’s first dual-lens performance eyewear launched twenty-five years ago. Oakley claims this MUZM Racing Jacket is designed to fit your face like a jacket on your body with the Unobtainium nose pads and ear socks, ensuring this style hugs your face in all the right places. It's available only in stripey Red Tiger colourway with Prizm Black lenses, the latter famed to offer 'insane visual clarity to trails, tracks, and roads, with extreme ventilation'. All units will be provided in serialised versions, each packaged in a premium collector’s box. Interested customers can buy the same on Oakley.com, or select Oakley retail stores across the USA, Japan, Brazil, Italy, Australia and Singapore. 

Luxury brand Burberry has unveiled a new pair of sunglasses exclusive to the UAE, KSA, Kuwait and Qatar. Limited to 400 units, this new eyewear piece boasts a cat-eye silhouette with the Burberry logo in black and gold and 'limited edition' engravings on the temple. Each of these sunglasses would be offered with an authentication card stating its serial number from 1 to 400 with these models being put up on dedicated displays at select retailers.