Alfa Romeo unveils the new Giulia, Stelvio, and Tonale in the GCC Market

Alfa Romeo has launched its latest models, the New Giulia, New Stelvio, and Tonale, in the Middle East. The Tonale is the latest all-new model to get launched by the Italian brand, with the same being offered in two trims in the GCC region – Ti and Veloce. Customers will have the opportunity to pre-book their Tonale from June 15, 2023, with the car scheduled to arrive in-market from July. The new Giulia and Stelvio models come equipped with the “3+3” light setup and Next-Generation Family Technology boasting the latest in infotainment software and intuitive controls from the Alfa Romeo brand. Jo Moursi, Head of Italian Brands, Middle East Stellantis, said, “The launch of Alfa Romeo’s Giulia, Stelvio, and Tonale in the GCC marks a significant milestone for automotive enthusiasts in the region. The GCC is a crucial market for Alfa Romeo, where automotive excellence is valued, Italian brands are cherished, and the passion for motorsports runs deep. Alfa Romeo’s rich motorsport heritage, including Formula 1, resonates powerfully with drivers in the region.”

Jann Mardenborough from Gran Turismo movie fame joins HELM Motorsports for Supertaikyu 24 Hours of Fuji

Following the release of the Gran Turismo movie trailer, which is based on his gamer-to-racer true story of Jann Mardenborough, the racing driver managed by Motors Formula Team announced his partnership with HELM Motorsports for the upcoming Supertaikyu 24 Hours of Fuji set to be held on May 25-28, 2023. Mardenborough, who won the Nissan GT Academy in 2011, has already raced several times at Fuji in various racing series, including the Japanese F3, Super Formula and GT300/500. He will team up with HELM Motorsports, the defending champions of last year’s Supertaikyu 24 Hours of Fuji, with this partnership expected to be a strong contender for the top spot. Ludovic PEZE, founder of Motors Formula Team, expressed his excitement about Mardenborough’s new partnership: “We are thrilled to see Jann team up with HELM Motorsports for the Supertaikyu 24 Hours of Fuji. We have decided to work with Jann because he is a pure racer, and we believe that his partnership with HELM Motorsports will be a winning combination thanks to his huge experience in GT3 and Japanese races.”

Rolls Royce debuts the Spectre EV in Doha

The Spectre, Rolls Royce’s first-ever EV, was unveiled in Doha. “We’ve commemorated the official debut of Spectre, the first-ever ultra-luxury electric super coupé, at the newly inaugurated Rolls-Royce Motor Cars Doha showroom, signifying the beginning of a new era in the history of our great marque. This consolidates Rolls-Royce’s position as a true house of luxury,” said César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars. The brand claims first customer cars will be delivered in the fourth quarter of 2023. 

Maserati honours its past and teases its electrified future at the Motor Valley Fest 2023

The fifth Motor Valley Fest, an open-air event scheduled in Modena between Thursday, 11 and Sunday, 14 May, witnessed historic carmaker Maserati make an attendance to celebrate its legendary 572-hp 90° Twin Turbo V8 engine as it marches on to become a part of history later this year. The brand deploys this V8 engine in the performance-centric Trofeo trim level of various Maserati models, including the Levante, Ghibli, and Quattroporte but has announced to cease production of the same in late 2023.  To showcase the passing of the baton from the legendary V8 to an electric successor, the entire Maserati Folgore range was exhibited for the first time: GranTurismo Folgore One Off Luce and Grecale Folgore, joined by the futuristic Gen3 Maserati Tipo Folgore, the single-seater competing in the ABB FIA Formula E World Championship this year. The brand further claimed its entire range will feature an electric iteration for each model by 2025, with Maserati becoming an all-electric brand by 2030.

Genesis readies an EV line-up for a Middle East launch soon

For the first time in the Middle East, Genesis Middle East & Africa will be premiering a line-up of its EV models soon that marks the brand’s electrification debut in the region. The initial EV line-up will comprise models such as the GV60, the Electrified G80, and the Electrified GV70. All upcoming EV models will boast Genesis’ unique design identity of ‘Athletic Elegance’ and ‘Beauty of White Space’ for the exterior and interior, respectively. Detailed specifications for the upcoming EV Models will be announced on 24 May 2023 for the Middle East & Africa region.

All 15 pre-ordered units of the new Peugeot 408 get sold within 90 minutes in the UAE

French carmaker Peugeot reported all fifteen pre-ordered units of its all-new 408 “Alawel” first limited edition vehicles were sold in less than 90 minutes in the United Arab Emirates this past week. These units were a part of an exclusive online launch right before the official unveiling of the all-new Peugeot 408 in the Middle East. The French carmaker claims the new 408 is a first-of-its-kind, courtesy of its fastback silhouette, which lends it the tag of a Fastback Utility Vehicle. The new 408 boasts a long wheelbase of 2.79m, which translates to spacious rear bench seating with abundant legroom. Even the boot is generously sized at 536 litres. The all-new PEUGEOT 408 will be available in all markets by June, with prices starting from AED124,900. 

Ray-Ban launches new Reverse sunglasses

Ray-Ban claims to have turned the eyewear on its axis with the release of its new Reverse collection. The new Ray-Ban Reverse Collection comprises four unisex sunglass styles: Aviator, Wayfarer, Caravan and Boyfriend, all featuring a new lens that is completely reversed from the traditional convex to concave without sacrificing optical precision. Alternate materials, such as bio-based nylon lenses with 41 per cent carbon content and bio-based acetate frames with 67 per cent carbon content, have been utilised to produce these Reverse sunglasses. The new Ray-Ban Reverse collection will debut on June 15th, with pricing starting from around $180 or AED 660. The eyewear brand further roped in famed supermodel Vittoria Ceretti as the face of the campaign. “Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,” Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica.

Bugatti to launch its first-ever residential project in Dubai 

Bugatti, a renowned name behind the world’s fastest road-going machines, is now venturing into the residential space as well. The French hypercar has partnered with leading UAE real estate developer Binghatti to offer an oasis of timeless “art de vivre” that reflects the serenity of the French Riviera in the heart of Dubai. Muhammad Binghatti, CEO of Binghatti, said: “When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars”. More details on this ultra-exclusive real estate will be announced at the launch of the Bugatti Residences by Binghatti, where the two brands will host an event at the Coca-Cola Arena in Dubai on May 24th, 2023.