As a regional first, Al-Futtaim Toyota announces the launch of the UAE’s first home-grown motorsports reality TV show. Titled Toyota Motorsport Academy, this reality TV show will witness 150 participants from 13 nationalities compete over driving, media, and fitness challenges to win the Al-Futtaim Toyota Gazoo Racing Off-Road Ambassador for 2023 title. The show would be spread across nine episodes, with the first airing on Tuesday, 4th April, at the Shahid streaming platform. Scheduled for a weekly episode release, the reality TV show would witness its final spread over two episodes going live at the end of May 2023. The winner would be handed over keys to a new Toyota Hilux GR S pickup to be driven for a year, along with an all-expenses-paid trip to a global racing event where Toyota is competing and a once-in-a-lifetime chance to participate in the FIA Cross Country Challenge.

Sheikh Zayed Road in Dubai has welcomed the inauguration of a freshly redone car dealership operated by Al Habtoor Motors. It now dons the design ethos of Mitsubishi Motors Corporation’s Dealer Visual Identity Program, with the primary colour palette comprising black, grey and red accents. Spanning 21,000 sq. ft. in area, the outlet will retail Mitsubishi vehicles. The premises also houses a service centre, which includes an Express Service area and a genuine parts sales touchpoint. Attending nearly 1,300 vehicles every month, this particular service centre is the busiest for the automaker in the region.