The EQS SUV Debuts In The Middle East

In a surprising turn of events, Alfa Romeo’s first EV launch – the Milano, will now be called the Alfa Romeo Junior. Alfa Romeo had to incorporate this change as the initial name ‘Milano’ got embroiled in legal complications. The Italian government found it misleading to allow a car to be named after an Italian city and subsequently not get built in Italy. Hence, in the spirit of promoting mutual understanding, Alfa Romeo decided to rename its first-ever EV as Junior which was also the name of Alfa’s 1966 toned-down iteration of the Giulia called the GT 1300 Junior to attract younger fans to the brand. Jean-Philippe Imparato, CEO of Alfa Romeo said, “We decided to change the name, even though we know that we are not required to do so, because we want to preserve the positive emotion that our products have always generated and avoid any type of controversy. The attention to our new sports compact that we’ve received the past few days is quite exciting as we had an unprecedented number of visits to the online configurator, causing the website to crash for a couple hours.”