A Unique 911 Turbo Flaunts Porsche’s Personalisation Prowess

Flexing the capabilities of the Porsche Sonderwunsch program, the bespoke creation is a modern-day take on the original 911 Turbo prototype.

At the Icons of Porsche 2023, the German carmaker unveiled a unique creation. It’s a new 911 Turbo that represents the brand’s modern-day take on the original 911 Turbo prototype gifted to Louise Piëch, daughter of Ferdinand Porsche, in 1974. Building on that, the 911 model, which left the Zuffenhausen factory on July 17, 1974, was given to Piëch for her 70th birthday on August 29, 1974.

The new car, which mimics aspects of the original 911 in its own way, is the first remastered Porsche through the Sonderwunsch personalisation program. Three entities, Porsche Exclusive Manufaktur, Style Porsche and the Porsche Middle East and Africa office, came together to create the bespoke specimen.

Some unique touches include a narrow-chassis 911 Carrera body with a large Turbo rear spoiler and chequered Tarten fabric on the red interior, specified by Piëch to go with the GT Silver exterior colour. Furthermore, the SportDesign Package and a few other options from Exclusive Manufaktur were tweaked to recreate the original recipe. For instance, some components were painted matte black. Other such intricacies include using the old ‘turbo’ badge at the rear, a unique decal underneath the rear wing and five-spoke 911 Turbo Exclusive Design rims with a bespoke paint job to create the look of black Fuchs alloy wheels.

Indoors, the retro-looking green illuminated dials, custom trim to match the original 911 Turbo prototype, a red-and-black interior, the old ‘turbo’ lettering theme, aluminium gear selector, and tailored key accentuate the project’s uniqueness. The idea behind its creation is simple – to flex the capabilities of Porsche’s Sonderwunch and Exclusive Manufaktur programs.

And since it is based on the current-gen 911 Turbo, the propulsion system comprises a twin-turbo 3.8-litre flat-six and an 8-speed PDK. With 573hp, it can hit 100kmph from a standstill in 2.8 seconds and reach 320kmph flat out.

While paying homage to its founder on 911’s 60th anniversary, Porsche has also showcased what is possible through its range of customisation options. What’s your take on it?

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