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Kia launches the new Sportage L in the Middle East

September 2024 witnessed Kia Middle East and Africa launch the new Sportage L in the region. The new Kia Sportage L’s launch was accompanied by an exclusive drive event in Salalah, Oman. The new Kia Sportage L is a long-wheelbase derivative of the longstanding Sportage banner spanning over 30 years in Kia’s stable. Kia claims the new Sportage L features a longer body and best-in-class wheelbase to offer superior interior space and up to 1,829 litres of luggage capacity with the second-row seats folded. A dual 12.3-inch panoramic screen, 64-colour mood lighting, and Surround View Monitor are some modern-day creature comforts offered with the new Sportage L. Powertrain options comprise a 197hp 1.5-litre turbo engine and a 233hp 2.0-litre turbo engine, both only getting paired to an 8-speed automatic transmission. Ahmed Soudodi, Vice President of product & Marketing, Regional HQ, Middle East & Africa, Kia, commented, “Our SUV lineup, including the Sorento, Sportage, Seltos, and Sonet, offers diverse options to cater to different customer needs and preferences. We are thrilled to introduce the Sportage L, which embodies Kia’s commitment to innovation and quality.” The Kia Sportage L model is now available at Kia showrooms across the region. 

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HUGO and Red Bull showcase a “denim takeover” campaign at the 2024 F1 Singapore GP

The recently concluded 2024 Formula One Singapore Grand Prix saw fashion brand HUGO carry out a multi-layered “denim takeover” campaign across the city to expand its global presence. Right from introducing a striking denim livery on the Visa Cash App RB Formula One team car, the brand followed it up with a 360-degree burnout show on a skyscraper’s rooftop. Even the Visa Cash App RB Formula One Team garage was covered in denim graphics and the entire team wore unique denim-inspired teamwear trackside. The drivers also embraced the denim theme with pre-race and race-day looks centred on the denim fabric. Alongside this, the fashion brand also announced the launch of the HUGO x RB Fall/Winter collection combining references to contemporary tailoring, modern performance wear and iconic fanwear. 

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Icons of Porsche 2024 tickets are now available online

Tickets for one of the Middle East’s biggest car festivals, Icons of Porsche, are now available to buy online. Interested enthusiasts can buy a single-day pass for AED 30 per person or a two-day weekend pass for AED 50 per person via IconsofPorsche.com. The Icons of Porsche, now in its fourth edition, will be held at the same venue, The Slab’ in the Dubai Design District, as the previous edition but between 23-24 November 2024. Additionally, Porsche has decided to expand the event precinct by almost one-third to over 40,000 square feet this year and double the food vendors owing to an overwhelming interest in 2023. Porsche claims the 2024 event will feature both world and regional premiere unveils along with rare models from the Porsche Museum collection in Stuttgart, Germany expected to be in attendance for display.

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BOSS showcases an “Out of Office” collection at its Milan fashion show

Staged at the Palazzo del Senato in Milan, BOSS unveiled a collection that broke the conventional parameters of corporate attire. With a theme titled “Out of Office”, BOSS transformed the courtyard of the palazzo into a deconstructed yet organic and winding runway where models showcased BOSS’ formal dress code created to represent a clocked-out approach to an elevated 24/7 lifestyle. “We’ve stepped away from traditional double-breasted power suits, whose sharp cuts define the silhouette and are perceived as an inflexible shield around the wearer. This season, the hero piece is the understated three-button suit in lighter fabrics, gently wrapping the body without the constructs of shoulder-pads and constrictive internal structures. This is a reset: A real BOSS is empowered and self-confident; they know when to log off and claim back their time, go out and relax, free from the hierarchy of rules and regulations” says Marco Falcioni, SVP of Creative Direction at HUGO BOSS.

Social media sensation Khaby Lame and Thai actor Mew Suppasit walked in the “out-of-office”-inspired show whereas football legend David Beckham attended his first BOSS runway presentation since the announcement of his strategic partnership with the brand.