What is the BOSS holiday campaign about?
The BOSS holiday collection for 2026 centres on winter style and the festive season. Its campaign takes place in a snowy alpine landscape with a refined European feel, where guests gather to celebrate. Dan Jackson shot it, and the story then plays out in chapters, from relaxed days outdoors to smarter evenings.
BOSS also takes the season to social media, where its brand ambassadors team up with other talents. Over several episodes, they hunt for the right gift, talk about giving and unwrapping, and reflect on the season.
What does the BOSS holiday collection offer men by day?
By day, BOSS leans on relaxed layers and tactile textures for warmth and comfort. In the campaign, guests arrive throughout the day, each in their own winter look, and spend time together outdoors.
Outerwear comes first. With smooth trims and a shearling collar with a storm flap, the black grained leather jacket costs AED 8,400. For wetter days, there’s a light brown puffer jacket with padding for warmth and a water-repellent finish. It also has an adjustable hood and a Double B monogram on the trim. The puffer jacket sells for AED 2,550.
Knitwear keeps to the same warm, tactile mood. The zip-neck sweater blends virgin wool and cashmere in an all-over cable pattern, with signature stripes as a final detail. The zip-neck sweater comes in at AED 1,200. Teddy fabric also appears outside the Steiff capsule, in a zip-up hoodie for relaxed layering. The zip-up hoodie costs AED 1,400.
Cold-weather accessories then round off the daytime look. In pure cashmere with a metal logo plaque, the knitted beanie costs AED 530. The leather gloves, meanwhile, have a wool-blend lining, touchscreen-friendly fingertips and metal logo lettering. Last is the knitted scarf, made of pure virgin wool, with a branded plaque on its hem. The scarf sells for AED 460.
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What does the BOSS holiday collection offer men for the evening?
At night, however, the BOSS holiday collection turns to sharp tailoring and statement accessories. For smarter occasions, the men’s pieces include the BOSS ONE suit jacket in black virgin-wool serge. With constructed shoulders and a slim fit that has natural stretch, the BOSS ONE suit jacket costs AED 2,900. The BOSS ONE waistcoat also comes in the same black virgin-wool serge.
Then there’s the pre-tied evening bow tie in soft cotton velvet with a rich sheen. The bow tie costs AED 440. Finally, the Italian-made white cotton pocket square has an easy-iron finish. The pocket square comes in at AED 250.
What is in the BOSS x Steiff capsule?
For gifting, BOSS has put together an edit of clothing, accessories, eyewear and fragrances. At its centre is the BOSS x Steiff capsule, with the two German brands teaming up again this winter. Their unisex capsule takes its cue from Steiff’s bears, with teddies alongside the clothing and accessories.
The T-shirt, in brushed cotton jersey, has a regular fit and a bear peering out over its chest pocket. Similarly, the polo sweatshirt has a bear peeking out of its chest pocket. It has a polo collar and uses cotton-rich French terry, which stretches. Meanwhile, the BOSS x Steiff teddy-fabric hoodie has ears, elasticated cuffs and a Double B monogram on the chest. There’s also a teddy-fleece cap with fabric ears, plus a wool-blend scarf with one side in soft teddy fabric.
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Where can you buy the BOSS holiday collection in the UAE?
BOSS will sell the holiday collection online and in its stores worldwide. In the UAE, most of the daytime and evening pieces above are on BOSS’s online store. In Dubai, you’ll find BOSS menswear stores at The Dubai Mall and Mall of the Emirates, among others. Likewise, Abu Dhabi’s stores include Yas Mall and The Galleria Al Maryah Island. Steiff will also sell the capsule online and in selected Steiff stores. The capsule’s UAE timing, however, isn’t clear just yet.
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