Peugeot Middle East Launched Its First Pilot Car Subscription Programme

Peugeot Middle East has partnered with Invygo and Yelo to launch the first monthly subscription programme for its latest models in the UAE, with plans to gradually expand across the GCC. This programme offers customers a flexible and seamless digital experience without the need to purchase a car.

This collaboration marks a new phase in the evolution of mobility solutions, reflecting Peugeot‘s drive to offer more convenient and flexible options for various driver segments.

The programme is based on Yelo’s operational leasing model and is integrated with Invygo’s digital platform. The programme allows UAE customers to drive a Peugeot vehicle through simple mobile phone transactions, eliminating the need for paperwork, long-term commitments, or upfront payments, thus enjoying a modern mobility experience based entirely on convenience and flexibility.

This agreement represents a significant step in Yelo’s expansion strategy in the UAE. The newly acquired vehicles will be leased to Invygo through Yelo’s leasing model, diversifying its customer portfolio.

Yelo is a mobility brand dedicated to delivering innovative and flexible mobility solutions. This initiative reflects Yelo’s commitment to elevating mobility services in the region by partnering with leading global automotive companies such as Peugeot Middle East and Stellantis. By partnering with organisations such as Invygo, it can offer flexible and accessible solutions to customers while enhancing the level of services provided in the UAE market.

This initiative represents a significant step towards expanding Yelo’s strategic presence in the UAE and reinforcing its commitment to innovation and leadership in the regional mobility sector.

This programme represents the first of its kind for Stellantis in the region through its Peugeot brand and heralds a new era of subscription-based mobility solutions. Short-term expansion plans include additional brands and markets within the GCC.

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