Lancia and Eberhard & Co unveil the new Lancia HF

Lancia and Eberhard & Co. unveil the new Lancia HF watch to celebrate “the rebirth of the HF logo within the Lancia universe.” 

Lancia Automobiles S.p.A. is an Italian automobile manufacturer and a subsidiary of Stellantis Europe. Eberhard & Co. is a Swiss watch brand, whose Chronographe 1887 we covered earlier this year.

Left: Luca Napolitano, CEO Lancia. Right: Mario Peserico, Managing Director Eberhard & Co.

“HF stands for High Fidelity, and “along with the red elephant, are both historical symbols of Lancia’s tradition. Reinterpreted with essential, clean lines, they retain a strong historical connection to the brand’s identity. The colour palette echoes that of the 1966 Fulvia Coupé, while the slanted lettering is inspired by the 1990s Delta, evoking energy and determination.”

“The watch dial features the new HF logo in its traditional white, red, and black colours, with slanted lettering and the distinctive red elephant with its raised trunk — a symbol introduced by Gianni Lancia in 1953, representing determination and courage.”

Key Features

Image: A treat for Lancia owners and enthusiasts. The HF logo with the red elephant at 6 o’clock matches the red central seconds hand and “60” on the outer minute scale. My only gripe is the date window at 6 o’clock. I believe the dial would feel lighter without it, or alternatively placed at 3 o’clock. Though not a deal breaker.

Functions and Movement

Central hours, minutes, and seconds.

Date at 6 o’clock.

Powered by an automatic movement. Power reserve: 38 hours.

Dial

Choice of blue, black, and white dials.

Hour and minute hands are coated with Super-LumiNova. Hour-markers – placed on the circular “soleil” finished zone – are coated with Super-LumiNova.

Case 

3-piece case made from stainless steel. Diameter: 41 mm.

Dial side features a sapphire crystal with anti-reflective treatment.

Polished caseback is screwed to the main case with 6 screws. The caseback features the Lancia logo, reference number of the watch, and its unique serial number.

The watch comes with a vintage-style leather strap with red stitching and loop fitted to a personalised Eberhard & Co. buckle, and a Chablis stainless steel bracelet featuring the watch brand’s 2-button 2CLICK® clasp.

Our Thoughts

Image: Notice the giant HF logo with the red elephant in the background.

Partnerships between automotive and watch brands are common, and it is interesting to see Lancia and Eberhard & Co. follow suit. This partnership provides Lancia with access to a watch brand for collaborations, and Eberhard & Co. access to an automotive brand, giving it a differentiating aspect in the globally competitive watch industry.

The Lancia HF is an attractive and versatile three-hand watch with date that will appeal mostly to Lancia owners and enthusiasts, followed by the same at Eberhard & Co. For watch collectors of automotive and watch brand collaborations (perhaps this is a thing), the Lancia HF is a worthy and relatively rare addition.

There will be 120 pieces for each of the three dial versions, available at Eberhard & Co.’s authorised retailers later this year. Price upon request.

Please read here, here, here, here, and here for a selection of our earlier coverage on automotive / motorsports and watch brand collaborations.

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