Influencer ordered to apologise after criticising Nio in China

The vlogger must now pay more than €38,000 in damages to the manufacturer

Reviewing a product is not an easy task, especially when you have a large community behind you. Establishing cordial but firm relations with brands is essential to maintain credibility and avoid getting hung up on them. But this principle seems not to have been respected by Cheshiji, an influencer followed by 6.5 million people on Douyin, the Chinese version of TikTok.

A biased comparison of Chinese and Norwegian prices

On 2 June 2022, Cheshiji stated that Nio was charging abnormally high prices in China for its ES8 large SUV. According to him, the same model would be much more affordable in Norway. This simple statement was more than enough to arouse the anger of Nio, who sued Cheshiji in April, arguing that the claims were completely false. Indeed, the court noted that the prices given in the vlogger’s video did not correspond to the manufacturer’s official prices.

Cheshiji admits mistakes but refuses to apologise publicly

According to the court, the failure to verify the figures misled many Internet users and, above all, damaged Nio’s reputation and credibility. This kind of action is highly reprehensible in China. However, before taking legal action against Cheshiji, the Chinese brand indicated that it had been in contact with the influencer on several occasions. The vlogger admitted his mistakes, but refused to publish an explanatory video correcting the errors.

As a result, Cheshiji was ordered to pay €38,000 in damages to Nio. The brand has announced that this sum will be used for charitable purposes supporting school aid and poverty reduction.

Recommend0 recommendationsPublished in News
0 0 votes
Article Rating
Notify of

Related Posts

September 25, 2023

It was in November 2015 when the Genesis brand entered the automotive world. That means the South

September 22, 2023
It arrives in both body forms – SUV and Coupe.
September 21, 2023

Mohsin Haider Darwish Automobiles LLC (MHD), one of the leading automobile distributors in Oman,