India, Toyota Has Some Exciting News For You

Buying and selling used cars can be a flourishing business. That’s especially true for a market as vast as India. But, considering how many players are in the game, it isn’t an easy nut to crack. You’ve got everyone from private players to carmakers with their standalone outlets of pre-owned cars. The biggest challenge for them isn’t the price war but how to deliver the much-more vital peace of mind.

Joining the bandwagon of the used-car business is Toyota Kirloskar Motor. Its first outlet – TUCO (Toyota Used Car Outlet) – is now operational in Bengaluru, with many more in the pipeline for different parts of the country. So what’s their USP (Unique Selling Point)? First, TUCO will only buy and sell pre-owned Toyota cars. And second, the brand prides itself on being the first automaker in India to offer fully OEM-refurbished used cars.

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Each pre-owned Toyota will undergo a 203-point inspection. That’s besides handling the documentation part. Plus, every car available for purchase will have its entire history online. Where? On Toyota’s ‘U-Trust’ website. That’s also the touchpoint where customers who plan to sell their Toyota can initiate a valuation request.

TUCO will not just buy or sell used cars but also offer all value-added services, including finance, insurance and accessories. And every vehicle sold through TUCO will have a verified certification from Toyota and a warranty. Moreover, to go that extra mile, the Japanese brand will offer tailor-made finance offers from TFSIN (Toyota Financial Services India Ltd.) and assist with RTO-related services.

Now, you’re right. Chances are that a Toyota from TUCO might cost more than another seller. But ask yourself this – can you really put a price tag on peace of mind? Also, don’t forget, no one knows how to upkeep a Toyota better than Toyota.